Social Media Coordinator – INDYCAR

At Penske Entertainment we operate under the mantra Effort Equals Results. We are fast-paced diverse and impactful! Through our business units we reach audiences on an international scale focused on delivering exceptional experiences from start to finish. Employees of Penske Entertainment are challenged daily in a demanding yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement tradition and pageantry of the Worlds Greatest Race Course and the premier open-wheel racing series.

The Opportunity

As the Social Media Coordinator at INDYCAR youll be responsible for assisting in the day-to-day social channel management across INDYCAR owned channels (@INDYCAR and @INDYNXT). Reporting to the Social Media Manager they will be tasked with bringing the overarching social strategy to life through content development community management and a continual focus on engaging and growing the fan and customer base. The Social Media Coordinator will leverage a deep knowledge of publishing to major social media platforms and an understanding of how users digest and engage with social content to maximize our impact in the social space. They will be passionate about social media and content and the role it plays in the fan and customer journey.

Who You Are

• Action-Oriented With 2 years of related experience you have a deep understanding of major social platforms (Facebook Instagram X YouTube TikTok Threads etc.) and are ready to own your role working within a dynamic team that celebrates speed creativity and collaboration.
• Trend Seeker - You stay current on the latest trends across the social space. Youre always looking for the next opportunity and finding ways to make them relevant to your audience and the brand.
• Insight Driven - You notice key insights from social metrics and are able to turn it into actionable progress to resonate with INDYCAR and greater motorsports fans. Ability and understanding of social analytics tools (e.g. Blinkfire).
• Problem Solver When faced with challenging moments you find a way to stay creative and think through practical solutions to keep moving forward.
• Detail-Oriented Youre proficient in Adobe Creative Suite including Photoshop and Premiere Pro. To you the details matter. You have an eye for proofing and double-checking for accuracy.
• Proactive Youre a self-starter who doesnt wait for things to happen you make them happen!

A Day In The Life

• Social Content Execution - Lead the day-to-day execution of social media content strategies across all INDYCAR and INDY NXT platforms with an emphasis on driving fan engagement audience growth and brand and driver awareness.
• Content Creation - Create compelling content for all INDYCAR-owned social media networks including but not limited to: Instagram Facebook X (formerly Twitter) TikTok Threads and YouTube for the NTT INDYCAR SERIES (@IndyCar) INDY NXT by Firestone (@INDYNXT) and affiliated platforms.
• Enthusiastic and Organized - Work with the Social Media Manager to develop and execute tactics that meet the overarching strategy to amplify the INDYCAR brand and drive fan engagement across all social media platforms.
• Performance Reporting - Monitor content and campaign performance through regular reporting to continually maximize effectiveness of content strategies.
• Collaboration - Work directly with internal creative production partnership and communications departments and the series race teams to promote events drivers and key INDYCAR initiatives with a unified impactful voice.
• Community Focused Manage social listening leading tactics to foster brand loyalty and drive positive sentiment within the community on social for the brand and its events. Includes understanding the role it plays in social media and sports fan engagement.
• Innovation - Continually identify content trends and opportunities for community building and engagement leading the way with thoughtful ideas that drive positive series-to-fan connection and ignite passion for INDYCAR.

Who We Are

Penske Entertainment is a leading provider of world-class sports and entertainment. We consist of three prominent entities:

• Indianapolis Motor Speedway- The worlds largest spectator sporting facility and annually hosts the worlds most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR- the Indianapolis- Based governing body for North Americas premier open-wheel auto racing series the NTT INDYCAR SERIES and its developmental series INDY NXT by Firestone.
• IMS Productions- A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.

What To Expect

Location

• Indianapolis IN

Travel/Work Hours/Flexibility

• General office hours are Monday Friday 8:30am 5:00pm
• Longer hours and weekends required for the Month of May and other major racing events.
• Penske Entertainment acknowledges that the need for flexibility varies across all companies/departments and is not best addressed by a one size fits all flexible work policy. As such the company encourages supervisors to work with their employees to leverage flexibility as needed to support a healthy balance.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
  • Must have the stamina to work long hours and must be willing to work an irregular schedule which may include weekends or evenings.
  • Work performed outdoors requires physical strength and stamina to endure extreme heat cold rain dust and other conditions when applicable.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • Work may be performed in an office environment and in close proximity to other workers.
  • Employee may also need to work outdoors at times especially during the racing season. This requires physical strength and stamina to endure extreme heat cold rain and other conditions.
  • The noise level in the work environment can be loud due to professional racing events.

How Well Take Care of You

Full-time employees enjoy a competitive benefit package that includes:

• Medical (including tax-advantaged Health Savings Account)
• Dental
• Vision
• 401(k) with 100% company match up to 5%
• Paid Vacation
• Personal & Sick Days
• 12 Paid Holidays
• Company Paid Life Insurance
• Pet Insurance
• Tuition Assistance
• Short-Term & Long-Term Disability
• Generous Paid Parental Leave
• On-site Workout Facility
• And more!

Our Commitment to Equal Employment Opportunities (EEO)

Here at Penske Entertainment we provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion gender sexual orientation gender identity national origin age disability genetic information amnesty or status as a covered veteran in accordance with applicable federal state and local laws. We comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.

We know that some candidates might hesitate to apply if they dont meet every qualification listed. If this resonates with you we encourage you to apply anywayyou could be exactly who were looking for!

Required Experience:

IC