Social Media Coordinator

Marketing and Communications Specialist II

• Defines and leads the social media strategy across multiple Center brands including evaluation of platform presence and brand-level social media needs.
• Establishes strategic frameworks for storytelling campaigns audience engagement and content priorities across social media platforms.
• Ensures social media strategies are aligned with institutional goals target audiences timelines and best practices.
• Sets strategic direction related to platforms tone content mix and prioritization of resources.
• Leads the transition of social media strategy ideation and creative production fully in-house ensuring sustainability and consistency.
• Identifies growth opportunities and innovations in social media to enhance visibility engagement and brand impact.

• Establishes measurement frameworks and key performance indicators to evaluate the effectiveness of social media efforts.
• Analyzes performance data across platforms to assess engagement reach audience growth and alignment with Center objectives.
• Prepares and presents reports that communicate the impact and value of social media initiatives to internal stakeholders.
• Uses performance insights to refine strategy inform campaign planning and guide future content decisions.

• Collaborate with leadership in the development of social media materials for assigned unit by identifying communication needs based on relevant and thorough research.
• Ability to effectively partner across teams with different priorities incorporate varied perspectives while balancing organizational constraints and objectives to deliver aligned actionable outcomes.
• Works in close partnership with the Social Media Specialist to translate strategy into execution through clear priorities guidance and feedback.
• Collaborates with communications marketing creative and program teams to align social media efforts with broader communication initiatives.
• Advises internal teams and subject-matter experts on social media storytelling platform use and audience engagement.
• Supports integration of social media campaigns into institutional communication and marketing programs.

• Stays current on social media trends platform updates and best practices relevant to higher education and public-facing organizations.
• Researches marketplace competitiveness and emerging opportunities within social media platforms.
• Anticipates changes in audience behavior and platform performance to inform proactive strategic decisions.
• Devise and evaluate methods and procedures for collecting data such as surveys opinion polls or questionnaires or arrange to obtain existing data.

• Plans implements and manages limited paid social media campaigns in support of recruitment awareness or program objectives.
• Oversees targeting messaging budgeting and performance evaluation for paid social initiatives when deployed.

$69000- $75000

Bachelors degree and four years of relevant experience; or an Associates degree and six years of relevant experience; or an equivalent combination of education and experience.

• Demonstrated experience developing and leading social media strategies for multi-brand organizations.
• Familiarity with/experience working in higher education early learning K12 or mission-driven organizations social media landscape
• Strong understanding of social media platforms including Facebook Instagram LinkedIn X (Twitter) YouTube and emerging channels.
• Experience using social media & web analytics and reporting tools (e.g. Sprout Social Google Analytics 4 or similar).
• Ability to translate data and insights into actionable strategy.
• Ability to represent the UF Lastinger Center in a professional manner and interact well with varied constituencies in person and online.
• Demonstrated ability to remain conversant with evolving technologies and social media trends.
• Ability to build rapport quickly facilitate discussions convey complex information to technical and non-technical audiences both verbally and in writing. Adapts communication style to different stakeholders and situations with an emphasis on storytelling.
• Ability to work collaboratively to accomplish goals.
• Initiative flexibility and ability to adapt and work in a rapidly changing academic environment.

This position is soft funded and time limited.

In order to be considered you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

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