Social Media Coordinator
Boca Raton, FL - USA
Job Summary
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Position Summary:
Florida Atlantic University is seeking a Social Media Coordinator - Boca Raton FL.
The Social Media Coordinator supports the creation execution and day-to-day management of engaging digital content that advances institutional storytelling audience engagement and strategic communications priorities. Primarily managing the University Presidents social media presence this role collaborates closely with the Assistant Director of Social Media to support university-wide channels and campaigns.
The ideal candidate is a creative trend-aware storyteller with strong multimedia production skills sharp social media instincts and the ability to adapt content strategies based on performance insights. The Social Media Coordinator focuses on producing platform-native audience-centric content that reflects Florida Atlantics brand voice and institutional priorities.
Summary of Responsibilities:
Content Creation & Storytelling
- Create and publish engaging platform-specific social media content for the Presidents accounts across Instagram Facebook LinkedIn X/Twitter and emerging platforms.
- Capture photo and video content at presidential events campus activities student experiences and key university initiatives.
- Produce and edit short-form video photography graphics and written content optimized for digital engagement.
- Support the development of authentic audience-focused storytelling that aligns with university brand standards and messaging priorities.
Social Media Management & Engagement
- Manage day-to-day posting scheduling and community engagement for presidential social media channels.
- Monitor comments messages and social conversations while escalating sensitive or reputational issues as appropriate.
- Assist with content planning editorial calendars and campaign coordination across institutional accounts.
- Provide evening and weekend coverage for university events announcements and live social media needs as required.
Collaboration & Strategic Support
- Collaborate with the Assistant Director of Social Media Presidential Communications and University Communications teams to ensure alignment in messaging and content strategy.
- Support university-wide campaigns and initiatives through coordinated social media execution.
- Stay current on emerging social media trends platform updates and digital storytelling best practices.
Analytics & Optimization
- Track social media performance metrics and identify opportunities to improve engagement and content effectiveness.
- Assist with reporting and content analysis to inform future storytelling and platform strategies.
- Perform other job-related duties as assigned.
FAU Benefits and Perks
If Benefits & Perks are important to you then FAU is the place to be! Working at FAU has itsperks! In addition to helping drive change and having a positive impact by supporting our students staff and faculty FAU offers:
- Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family) Dental Vision Life Insurance Flexible Spending plans Employee Assistance Program (EAP) and much more.
- State retirement options including tax-deferred annuities and Roth 403(b) plans.
- State employeesPublic Service Loan Forgiveness (PSLF)program.
- Sick Leave Pool Program.
- Paid time off (eligible employees) including vacation and sick leave 1 personal day 9 paid holidays and paid winter break (atPresidentsdiscretion).
- Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuitionassistanceafter 6 months of full-time employment. For in-unit faculty the EESP program may be extended to spouses and dependent children (eligibility rules apply).
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Minimum Qualifications:
Masters degree from an accredited institution in an appropriate area of specialization; or a bachelors degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience required.Ability to manage multiple projects effectively in a fast-paced environment required.
Strong understanding of social media trends audience engagement and short-form content strategies required.
Experience with photography videography and video editing tools such as Adobe Creative Suite CapCut or similar platforms required.
Proficiency in major social media platforms and management tools such as Sprout Social or Hootsuite required.
Excellent writing editing and visual storytelling skills required.
Valid Florida drivers license required.
Preferred Qualifications/Skills:
Bachelors degree in Communications Marketing Journalism Digital Media Business or related field.
Experience in higher education media athletics or agency setting.
Familiarity with social media analytics metrics and performance reporting.
Experience supporting executive-level or high-visibility social media accounts.
Salary:
$50000 - $55000 annually.Exempt Administrative Managerial Professional (AMP)
College or Department:
Division of University Communications: MarketingLocation:
Boca RatonWork Days and Hours:
Monday - Friday 8 a.m. - 5 p.m.Application Deadline:
Special Instructions to Applicant:
APPLICATION DOCUMENTS REQUIRED:Resume
Cover letter
OFFICIAL SEALED TRANSCRIPTS REQUIRED:
Final candidate will be required to have official sealed transcripts and original NACES evaluation if applicable sent from their educational institution to Human Resources prior to the start of employment.
PRE-EMPLOYMENT SCREENINGS REQUIRED:
Selected candidates must successfully complete and pass all employment screenings prior to the start of employment. Employment screenings may include a criminal background check (level I and level II) motor vehicle check credit check reference checks alcohol and drug screening check.
REQUEST FOR ACCOMMODATIONS:
Individuals with disabilities requiring accommodations may contact the Office of Civil Rights and Title IX at or send an email at To contact Human Resources please call . For communication assistance call 7-1-1.
Required Experience:
IC
About Company
Florida Atlantic University (FAU) is a student-centered public research university committed to empowering students who want to make a difference.