Social Media & Content Specialist

• Content Creation: Creates and produces original content for District marketing channels. Writes and edits social media news feature promotional web email and campaign content. Captures photography and produces short-form video including shooting editing captioning and adapting video for social platforms. Identifies and develops student alumni faculty program employer and community stories.
• ECC Support: Provides strategic marketing and content support for Ellsworth Community College. Serves as on-campus marketing support at ECC develops relationships with campus stakeholders identifies stories and content opportunities and provides photography video social media news and event support.
• Social Strategy: Develops and implements District-wide social media and content strategy in collaboration with Director of Marketing and the Marketing team. Establishes content priorities recommends platform- and audience-specific approaches maintains the social media calendar schedules and publishes content and ensures social communications align with enrollment priorities institutional goals brand standards and accessibility requirements.
• Campaign Support: Supports integrated marketing and enrollment campaigns. Participates in campaign planning; develops organic content plans that complement paid advertising web email recruitment and other campaign activities; identifies appropriate stories testimonials video opportunities and calls to action; and coordinates content according to campaign timelines and objectives.
• Contributor Coordination: Works with faculty staff students athletics admissions workforce programs and other departments to identify content opportunities and obtain information photos video and stories. Provides guidance on content standards brand consistency accessibility social media practices and submission workflows.
• Performance Analytics: Monitors and evaluates social media and content performance. Tracks engagement reach audience growth video performance referral activity and other relevant measures. Uses available analytics to identify trends evaluate effectiveness and recommend adjustments to content cadence platforms and audience approaches. Provides regular performance observations and reporting to the Director of Marketing and the Marketing team.
• Works and communicates professionally with others in a timely manner. Performs in a manner which benefits student learning.
• Supports the overall success of the District by performing other duties as assigned.

• Knowledge of social media strategy content planning audience engagement and platform-specific best practices.
• Demonstrated experience creating and managing content for major social platforms including Facebook Instagram LinkedIn YouTube and other emerging platforms as appropriate.
• Experience creating photography and short-form video content for digital and social channels. Proficiency with tools such as CapCut Adobe Premiere Pro or comparable video-editing software and Canva for social graphics templates and content production. Working knowledge of Adobe Creative Suite is a plus.
• Ability to develop and maintain editorial and social media calendars and coordinate content across multiple departments campuses and audiences.
• Ability to interpret social media and digital performance data and use analytics to recommend improvements to content cadence channel selection and audience strategy. Familiarity with native platform analytics and web analytics tools is desirable.
• Ability to interpret social media and digital performance data and use analytics to recommend improvements to content cadence channel selection and audience strategy. Familiarity with native platform analytics and web analytics tools is desirable.
• Ability to communicate effectively orally and in writing including strong writing editing proofreading and storytelling skills.

Required Experience:

IC