Social Media Content Producer I

UW Credit Union is a $6 billion member-owned financial cooperative serving 390000 members across Wisconsin. Our mission is to improve the financial well-being of our members and our Social Media Content Producer ensures that mission is visible through our social media channels.

As our Social Media Content Producer your primary focus is content creation. Reels TikToks Stories carousels static graphics and beyond you are well versed in a variety of social media formats and know how to optimize content for each channel. When youre not creating content youre tackling the day-to-day requirements of social media like tending to our online community and responding to member feedback.

Why Join Us

• Your work will actually be seen. As a growing credit union with an active social presence your content wont get lost itll be part of how our community sees and connects with us every day.

• A team not a solo gig. Youll be part of a social media team so youre never creating in a vacuum.

• Real creative freedom within a supportive structure. Concepts are collaborative but once youre rolling youll have genuine ownership over how the content comes to life.

• Purpose-driven content. Youre not just chasing views youre helping real members feel more confident about their financial lives from first-time homebuying to everyday money decisions.

• Work with people you respect. Our team is smart savvy and enthusiastic.

• Live your life. We have a hybrid work schedule (3 days in office 2 remote). While you work in social youre not expected to let it take over your life. With rare exceptions when youre off the clock you are off the clock.
  

Who You Are

Youre the person who cant scroll past a great TikTok without thinking about why it worked and how it could work for other brands. Youre comfortable stepping in front of the camera as easily as you are editing behind it and you dont need someone hovering over your shoulder to figure out the logistics of getting a great shot.

Outside of the creative work youre someone who thrives on structure without needing to be micromanaged. If youre given a concept you can independently figure out the logistics: where to film what equipment you need how to get the file from your phone to your laptop without losing quality. You dont need someone to hold your hand through the how just clarity on the what.

And maybe most importantly you actually like people. You enjoy meeting your peers at work and getting to know them. You also dont mind being out and about in the community talking to members or approaching passersby for a man on the street-style video.

At the end of the day this role is for someone who sees social media as more than a job its a craft. You bring creativity curiosity and genuine care to everything you make whether thats a scroll-stopping Reel a well-timed comment or a graphic pulled together in Canva five minutes before it needs to go live. If youre looking for a place where your ideas matter your growth is supported and your work actually connects with real people this is exactly where you belong.

This job is right for you if:

• Youd rather be creating content than talking about creating content.

• Youre organized enough to juggle five things at once without dropping the ball.

• Youre comfortable being in front of the camera from time to time.

• You genuinely enjoy the unglamorous parts of social media like responding to comments and scheduling content.

• Youre curious by nature and already know whats trending before your friends send it to you.

• You want a role where you can build real skills and grow into bigger responsibilities over time.

• You want your work to mean something. For us that includes fairness in banking community impact and member financial wellbeing.
  

What differentiates someone great at this job from someone just okay:
Someone whos just okay at this job will make good content when the concept is handed to them. Someone great will take that same concept and instinctively know how to make it feel native to a platform elevate it with a clever caption or suggest a small tweak that makes it perform better.

Youre comfortable being on camera. Not professional actor comfortable but the kind of comfortable where you can jump in front of a camera hit record and just be yourself without overthinking it. That same energy extends to directing others. If a coworker is nervous about being on camera you know how to put them at ease and pull a genuine natural moment out of them.

Someone who is okay at this job only thinks about the post. Someone who is great thinks about the post and all the other details that come with it like thumbnails captions alt text subtitles and more and doesnt treat them as afterthoughts but part of the overall puzzle of a social media post.

Finally someone who is just okay in this role waits to be told what tool or approach to use. Someone great is resourceful by nature figuring out the best way to get the shot direct a nervous coworker on camera or troubleshoot a file transfer without needing to ask.

Content Creation and Production

• Pitch content concepts for review then produce approved social-first content across UWCU channels including short-form video carousels and Stories in line with the existing social media strategy.
• Produce paid social content.
• Appear on camera as needed for content purposes.
• Collaborate with influencers and brand representatives to develop content.
• As needed attend community events for social content purposes. (Branch openings tabling initiatives press events etc.) May require occasional time outside of typical work hours.
• Collaborate with Compliance for legal review.

Community Management

• Act as the primary responder for comments and direct messages maintaining a friendly and helpful tone.
• Foster a positive community environment by engaging with followers and local partners.
• Seek opportunities for the brand to engage with other accounts in surprise-and-delight moments.
• Support crisis communications as needed which may require occasional time outside of work hours.

Social Media Coordination

• Regularly schedule content with Spout Social.
• Write captions and implement channel-specific strategy to optimize content.
• Stay current on social media trends audio formats creator styles platform updates and best practices.
• Support our NIL (name image likeness) program by meeting with student athletes to introduce them to the UWCU NIL program.
• Support our employee advocacy program by keeping content library up to date.

Education & Experience

• 7 months 1 year experience creating social media content across a variety of formats including short-form video carousels Stories etc. required.
• 7 months 1 year experience creating social media content in Canva and/or Adobe software required.
• 7 months 1 year experience producing social media content on mobile tools (Ex. Natively in TikTok CapCut etc.) required.
• 0-6 months experience using social media scheduling platforms like Sprout Social Hootsuite etc. preferred.
• 0-6 months prior experience at a credit union or other financial institution preferred.

Skills

• Confident verbal communication skills with a natural engaging on-camera presence
• Highly organized and detail-oriented with the ability to juggle multiple priorities without missing a beat
• Exceptional writing and editing skills with a keen eye for detail and grammar.
• Naturally curious always looking to learn something new about the brand the platforms or the audience
• Works well independently able to take a task and run with it while still knowing when to ask for input
• Ability to communicate positively and adapt to changing priorities

Why work for UW Credit Union

Join one of Wisconsins premier financial institutions a National Top Workplace and multi-year recipient of Madison Magazines Best Places to Work Wisconsin State Journals Top Workplaces and Milwaukee Journal Sentinels Top Workplaces to receive:

• 21.5 days of annual time off (accrued per pay period)
• 2 weeks paid caregiver leave
• 2.5 weeks paid new child parental leave
• 2 days paid volunteer time
• 10 paid holidays (including your birthday!)
• 401k company match of up to 5% plus approximately 4% discretionary match
• Variable bonus reward
• Competitive Medical Dental and Vision plans including domestic partner eligibility
• Employee Assistance Program
• And more!

All employees must possess valid work authorization to work for UWCU on the date of hire. UWCU does not provide immigration sponsorship or support for employment authorization to include but not limited to sponsorship or support for H-1B F-1 OPT TN or other visa category.