Social Media & Content Lead

About Brightway

Established in 2008 Brightway is proud to be one of the fastest-growing insurance agency systems in the United States. With over 350 franchises spanning 35 states and an impressive $1.3 billion in annual premiums we rank among the nations largest privately owned property and casualty insurance distribution companies. We support our agency owners with comprehensive back-office services marketing resources and continuous learning and development.

We are embarking on the next stage of our customer-centric growth driven by innovation from our talented associates and the application of cutting-edge technologies. This growth has opened doors for creative thinkers who thrive in a diverse and collaborative culture. As a Brightway team member youll engage in exciting projects that are reshaping the industry working alongside a dedicated team committed to delivering exceptional customer service and safeguarding our clients most valuable assets.

Position Summary

Brightway is seeking a social-first marketer who lives and breathes content creation. This individual will lead the creation distribution and optimization of social media content across Brightways channels while serving as a primary content creator storyteller and brand amplifier.

The ideal candidate is a true social native who understands how content performs differently across LinkedIn Instagram Facebook TikTok YouTube X and emerging platforms. They are equally comfortable developing content ideas filming on location editing video interviewing agency owners engaging influencers analyzing performance metrics and occasionally stepping in front of the camera themselves.

This is a highly visible hands-on content creation role that requires creativity speed adaptability and a willingness to travel to capture compelling stories across the Brightway network. Candidates should be excited to create film edit publish and optimize content themselvesnot simply manage agencies or coordinate social media calendars.

Key Responsibilities

Content Creation & Social Execution

• Own the creation distribution and optimization of social media content across Brightway channels.

• Create high-quality content quickly while maintaining brand standards and platform relevance.

• Develop content tailored to multiple audiences including prospective franchise owners insurance customers employees referral partners and industry influencers.

• Understand how audiences engage differently across platforms and make thoughtful decisions about when content should be repurposed versus tailored to maximize performance.

• Own and maintain the social content calendar and identify opportunities to participate in relevant industry cultural and business conversations.

• Build and continuously expand a scalable content library that supports ongoing social media efforts.

Storytelling & Content Discovery

• Identify compelling stories throughout the Brightway system and transform them into engaging content across multiple formats and platforms.

• Interview agency owners leadership employees referral partners and clients to uncover authentic stories and insights.

• Create thought leadership content featuring executives franchise owners and subject matter experts.

• Partner with stakeholders across the organization to capture and share meaningful business customer recruiting and franchise development stories.

Video Production & Creative Development

• Capture produce edit and publish short-form and long-form video content across all major social platforms.

• Create platform-native content optimized for LinkedIn Instagram Reels TikTok YouTube Shorts Facebook and emerging channels.

• Film content independently using mobile and professional equipment.

• Edit video content with a focus on storytelling engagement and platform performance.

• Create graphics animations and social assets using Canva and other creative tools.

• Collaborate with designers when appropriate while maintaining the ability to create content independently.

Influencer & Community Engagement

• Identify cultivate and manage relationships with relevant influencers creators franchise owners industry experts and brand advocates.

• Develop influencer engagement opportunities that expand reach credibility and awareness.

• Monitor social conversations and identify opportunities for Brightway to participate in meaningful ways.

• Help position Brightway leaders and franchise owners as trusted voices within the industry.

Analytics & Performance

• Track analyze and report on key social media metrics including engagement reach audience growth traffic and business impact.

• Understand which metrics matter and provide recommendations based on performance data.

• Continuously test learn and optimize content based on audience insights and platform performance.

• Utilize AI and emerging technologies appropriately to improve efficiency while maintaining authenticity and content quality.

Paid Social & Content Amplification

• Partner with marketing teams to amplify high-performing content through paid social channels.

• Understand platform advertising capabilities audience targeting boosting strategies and content promotion best practices.

• Leverage paid social insights to improve organic content performance and vice versa.

Qualifications

Required Experience

• 3-5 years of hands-on experience in social media content creation digital marketing or creator-focused roles.

• Experience marketing to both B2B and B2C audiences.

• Demonstrated success growing engagement and audiences across multiple social platforms.

• Proven portfolio of original content across LinkedIn Instagram Facebook TikTok YouTube and other major channels.

• Experience creating content featuring entrepreneurs business owners executives franchisees customers or subject matter experts.

• Experience managing influencer creator ambassador or thought leadership relationships.

Required Skills

• Deep understanding of platform culture audience behavior content formats creator trends and social media best practices.

• Exceptional storytelling interviewing and content discovery skills with the ability to uncover compelling stories and transform them into engaging content.

• Strong videography video editing and visual storytelling skills.

• Ability to independently shoot edit package and publish social-first video content.

• Expert-level Canva skills including graphic creation animation templates motion graphics and social asset development.

• Comfortable appearing on camera and directing others on camera.

• Strong understanding of social media analytics reporting and performance measurement.

• Working knowledge of paid social media advertising boosting targeting and content amplification strategies.

• Sound judgment regarding when AI should be leveraged and when authentic human creativity is required.

• Strong project management organizational and prioritization skills.

• Excellent written and verbal communication skills.

• Ability to work quickly without sacrificing quality.

Travel & Location

• Based in Jacksonville FL or Charlotte NC.

• Willing and excited to travel regularly to agency locations conferences events and content opportunities.

• Comfortable driving or flying as needed to capture compelling stories and content.

• Ability to thrive in a fast-paced high-growth environment.

Who Thrives Here

This role is ideal for someone who takes ownership moves quickly and enjoys building things. The strongest candidates are naturally curious obsessed with understanding what makes content perform and constantly studying creators brands trends and emerging platforms.

Successful team members at Brightway demonstrate:

• Ownership mentality you treat outcomes like they are your own.

• Bias for action you move quickly test ideas and make things happen.

• Curiosity you actively learn from creators brands data and audience behavior.

• Outcome focus you understand the difference between being busy and driving results.

• Client obsession you care deeply about creating content that serves audiences and strengthens trust.

This role thrives in a fast-paced environment where experimentation adaptability and continuous content production are expected.

Application Requirements

Candidates should provide examples of social channels content portfolios videos campaigns or creator work they have personally created managed and grown.

Equal Employment Opportunity:
Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race color national origin sex age disability religion sexual orientation gender identity or any other characteristic protected by applicable law.

We believe that a diverse workforce is essential to our success and fosters innovation creativity and collaboration. Our goal is to provide a work environment that is free from discrimination and harassment where everyone has an equal opportunity to succeed and grow.