Social Media Content Creator (Long-Form)

Department: Marketing & Communications

Location: La Sierra University Campus Marketing Department

Hours: up to 20 hours per week

Position Overview

La Sierra University is seeking creative and detail-oriented student content creators to produce long-form YouTube videos that tell compelling stories about campus life academics and student experiences.

This role focuses on creating high-quality intentional video content designed to inform inspire and engage prospective students. Content Creators will be responsible for planning filming editing and publishing videos that highlight what makes La Sierra University unique.

Key Responsibilities

Long-Form Content Creation

• Plan film edit and publish long-form YouTube videos (515 minutes).
• Develop structured videos with clear storytelling pacing and purpose.
• Create content such as:
  • Day-in-the-life videos
  • Campus tours
  • Student interviews
  • Academic program highlights
  • Event recaps and features
• Ensure all content aligns with La Sierra Universitys brand and messaging.

Pre-Production & Planning

• Develop video concepts outlines and shot lists.
• Coordinate filming schedules and locations across campus.
• Prepare interview questions and talking points when needed.

Casting & Student Involvement

• Identify and recruit students faculty and staff to participate in videos.
• Coordinate and manage on-camera talent.
• Represent a diverse range of student experiences and programs.

Filming & Production

• Capture high-quality video and audio on location.
• Set up basic lighting and framing for interviews and scenes.
• Film b-roll to enhance storytelling and visual interest.

Editing & Post-Production

• Edit videos for clarity pacing and engagement.
• Add music graphics captions and transitions.
• Optimize videos for YouTube (titles thumbnails descriptions).

Event Coverage

• Attend key campus events to capture long-form content.
• May require occasional evenings and weekends.

Collaboration & Iteration

• Work closely with the marketing team on content direction.
• Participate in weekly content reviews.
• Improve content based on performance data and feedback.

Weekly Expectations

Time Commitment

• Up to 20 hours per week
• Flexible scheduling around classes
• Occasional nights and weekends required

Content Output

• Minimum: 2 long-form videos per month
• Goal: 4 long-form videos per month

Videos should be fully edited approved and ready for publishing

Qualifications

• Current La Sierra University student.
• Strong interest in video production storytelling or digital media.
• Experience in filming and editing video content.
• Familiarity with YouTube content and best practices.
• Ability to manage projects from concept to completion

Preferred Skills (Not Required)

• Experience with editing software (Capcut Adobe Premiere Final Cut).
• Basic understanding of lighting audio and composition.
• Experience conducting interviews or directing on-camera talent.
• Training will be provided.

What Youll Gain From This Role

• Technical & Production Skills: Learn how to maintain viewer engagement over 5-15 minutes using pacing sound design B-roll and music transitions. Develop proficiency in industry-standard software like Adobe Premiere Pro Final Cut Pro or DaVinci Resolve.
• Strategic Marketing: Learn how to read the YouTube Studio dashboard (CTR retention graphs impressions) to understand exactly why a video succeeded or failed. Understand how a long-form video acts as a top-of-funnel asset that can be chopped up into Shorts/Reels to drive traffic back to the main channel.
• Professional Soft Skills & Project Management: Structure a messy idea into a coherent compelling script with a strong hook body and call-to-action. Learn how to make subjects (professors students alumni) feel comfortable on camera to extract the best soundbites. Manage a production pipeline from pre-production to final export while balancing a university course load.
• Portfolio: Students can show a library of published high-production-value videos with verifiable view counts and engagement.

Why This Role Matters

Long-form video allows prospective students to deeply experience campus life before ever visiting. Your work will play a key role in shaping how students and families understand and connect with La Sierra University.

Wage Range: $16.90/hr