Social Media Consultant
Job Location:
Roanoke, VA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Carilion Clinic is seeking an experienced creative and strategic social media professional to lead the planning execution and evolution of our social media presence.
As our social media consultant youll help shape how we connect with patients physicians clinicians employees and the communities we serve. This role blends strategic thinking with hands-on content creation photography videography analytics and community engagement to build meaningful connections strengthen our brand and support organizational priorities.
This position is based in Roanoke Virginia. A hybrid work arrangement may be available with regular on-site work required for meetings events content gathering and organizational initiatives.
Responsibilities
Develop and execute comprehensive social media strategies including annual social media plans that support organizational goals and elevate the Carilion brand.
Develop platform-specific strategies and oversee Carilions presence across Facebook Instagram LinkedIn TikTok X and emerging social media channels.
Create edit and publish engaging social media content including copy graphics photography and video.
Lead organic and paid social media campaigns from planning through execution and optimization.
Manage social media content calendars and oversee daily publishing engagement and community management.
Collaborate with communications marketing and organizational leaders to integrate social media into broader campaigns and initiatives.
Monitor social media trends platform updates competitor activity and audience behavior to identify opportunities and recommend strategic improvements.
Track analyze and report social media performance adjusting strategies based on audience engagement campaign results and organizational objectives.
Monitor brand sentiment and identify emerging issues opportunities and reputational trends.
Provide guidance and training to team members and internal stakeholders on social media best practices content creation community engagement and platform updates.
Qualifications
Bachelors degree in communications marketing journalism public relations or a related field or equivalent experience.
Four or more years of professional experience in social media communications marketing journalism or digital content strategy.
Demonstrated success developing and executing social media strategies for an organization or brand.
Strong photography videography and photo/video editing skills with a portfolio of professional work.
Excellent writing editing and storytelling abilities across multiple social media platforms.
Experience managing paid and organic social media campaigns.
Experience using social media management monitoring and analytics tools.
Strong analytical project management and organizational skills.
Ability to work independently exercise sound judgment manage multiple priorities and collaborate effectively with a wide range of stakeholders.
What Makes You Successful
You think strategically but enjoy creating content and telling compelling stories.
You are equally comfortable behind a camera behind a keyboard and presenting performance insights.
You understand how to tailor content for different audiences platforms and organizational goals.
You stay ahead of platform updates emerging trends and evolving best practices.
You thrive in a fast-paced environment and enjoy balancing creativity with analytics.
You are passionate about using social media to build trust strengthen brands and connect people with meaningful stories.
If youre excited about shaping the social media strategy for one of Virginias leading healthcare organizations while creating content that informs inspires and connects with our communities wed love to hear from you.
The Marketing and Communications Consultant
- Develops advanced content expertise in designated specialty areas while maintaining a strong working knowledge of other marketing and communications disciplines and organizational priorities.
- Participates on multidisciplinary teams as a communications resource and subject matter expert.
- Participates on and may lead large-scale strategic and tactical projects. Monitors timelines content and deliverables to ensure deadlines and organizational needs are met.
- Produces tailored marketing and communication products and services that support organizational goals applying advanced expertise and continuous process improvement.
- Serves as a primary contact for vendors and internal leadership regarding project needs deliverables and service expectations.
- Engages in complex consulting interactions anticipating needs and developing collaborative solutions. Uses consulting and change management processes to evaluate outcomes and recommend improvements.
- Builds maintains and nurtures effective working relationships with leaders colleagues and external partners.
- Identifies and promotes opportunities to strengthen organizational culture and support change initiatives using best practices in communication and stakeholder engagement.
Education: Bachelors degree is required. 4 years of relevant experience may be considered in lieu of a degree.
Experience: A minimum of 5 years of related experience is required including at least 3 years of experience in a specialized marketing or communications function.
Licensure Certification and/or Registration: None required. Life Support: Not applicable.
Other Minimum Qualifications: Must possess excellent written and verbal communication skills including presentation abilities. Requires strong analytical thinking interpersonal skills and the ability to work effectively in a team environment. Must be proficient with Microsoft Office applications. Requires strong organizational skills the ability to manage multiple tasks and projects and the flexibility to adapt to changing priorities in a fast-paced environment. Must be able to maintain confidentiality and handle sensitive information appropriately. Must maintain broad knowledge across all marketing and communications areas while developing advanced expertise in one or 2 specific disciplines.
This job description is intended to be a representative summary of the major responsibilities and accountabilities performed by incumbents in this role. Incumbents may be required to perform job-related tasks other than those specifically presented in this description.
Compensation Range:
$57616.00 - $86424.00Employee pay is based on a variety of factors including qualifications credentials education and prior work experience. The compensation range does not include benefits or pension plan.
Recruiter:
JASON BISHOPRecruiter Email:
For more information contact the HR Service Center at 1-.
Carilion Clinic is an Equal Opportunity Employer: We provide equal employment opportunities to all employees and applicants without regard to race color religion sex national origin age (40 or older) disability genetic information or veterans status. Carilion is a Drug-Free Workplace. For more information or for individuals with disabilities needing special assistance with our online application process contact Carilion HR Service Center at 8:00 a.m. to 4:30 p.m. Monday through Friday.
Required Experience:
Contract
About Company
Carilion Clinic is a not–for–profit health care organization based in Roanoke, Va. Through our comprehensive network of hospitals, primary and specialty physician practices and other complementary services, we work together to provide quality care
