Social Media & Community Specialist

Utah State Universitys Online & Digital Learning Technology (ODLT) team is seeking a Social Media & Community Specialist to lead and grow USU Onlines social presence and digital community. This role is responsible for developing and executing a social media strategy that strengthens brand awareness drives engagement and supports enrollment and student success goals.

This individual will own day-to-day social media operations while building a scalable audience-first community strategy that connects prospective students current students alumni and partners to the USU Online experience.

Visa sponsorship is not available for this position. U.S. work authorization is required for the duration of employment.

Social Media Strategy & Execution (40%)

• Develop and execute a comprehensive social media strategy aligned with USU Onlines enrollment and brand goals
• Manage and grow USU Online social channels (organic and paid)
• Create and publish high-performing platform-native content across channels (high-performing means impressions and click-through rates)
• Maintain a consistent brand voice tailored to online learners and adult audiences
• Align social media efforts with broader content strategy (blog podcast YouTube campaigns)
• Develop and align publication calendar with wider content marketing strategy global community and University events

Community Building & Engagement (25%)

• Build and nurture a strong digital community that reflects the Aggie spirit in an online environment (MyUSU)
• Actively engage with prospective and current students through comments messages and community initiatives
• Develop programs to increase student-generated content testimonials and advocacy
• Partner with internal teams to elevate student stories and experiences

Content Creation & Storytelling (20%)

• Produce and/or coordinate creation of short-form and long-form social content (video graphics copy)
• Identify and elevate compelling student faculty and alumni stories
• Collaborate with internal stakeholders and external partners to source content

Analytics & Performance Optimization (10%)

• Track analyze and report on social media performance (engagement reach conversions traffic)
• Optimize content and campaigns based on data and audience insights
• Establish reporting cadence and dashboards aligned with key KPIs

Cross-Functional Collaboration (5%)

• Partner with University Marketing & Communications (UMAC) to align with institutional brand and campaigns
• Collaborate with Enrollment Student Success and Academic units to support recruitment and retention initiatives
• Support integrated marketing campaigns and key university initiatives

Key Performance Indicators (KPIs)

• Growth in social media engagement and audience
• Increased traffic and conversions from social channels (RFIs applications)
• Improvement in brand awareness and sentiment
• Growth in community participation and user-generated content
• Contribution to enrollment and retention goals

Minimum Qualifications:

• Bachelors degree in Marketing Communications or related field or equivalent experience
• Three years of experience managing social media accounts for a brand or organization
• Demonstrated ability to create engaging high-performing social content
• In-depth knowledge of Instagram Facebook X and LinkedIn
• Experience with social media management and analytics tools
• Strong writing communication and organizational skills

Preferred Qualifications:

• Experience in higher education online education or mission-driven organizations
• Experience building and managing online communities
• Knowledge of paid social media strategy and campaign support
• Experience with video production and editing for social platforms
• Familiarity with CRM and marketing automation tools (e.g. Salesforce)

Knowledge Skills and Abilities:

• Deep understanding of social media platforms trends and best practices
• Audience-first mindset with strong storytelling instincts
• Ability to balance creativity with performance and data-driven decision making
• Strong project management skills with ability to manage multiple priorities
• Collaborative approach with ability to work across teams and stakeholders

Along with the online application please attach:

1. Resumeto be uploaded at the beginning of your application inthe CandidateProfile under Resume/CV
2. Cover letterto be typed/pasted at the end of your application (iForm)
3. Samples of Work to be uploaded at the beginning of your application in the CandidateProfile under Documents 1-10
4. Answer the following questions within the application:
   • Describe your ideal office culture.
     
   • Detail your experience with social media strategy & execution.

**Document size may not exceed 10 MB.**

The environment and physical requirements may change depending on the specific function of the work each department performs. Incumbents may be in both indoor and outdoor environments. Indoors in an office space event space or public space are protected from weather conditions but not necessarily from temperature changes. Incumbents may nearly continuously sit and often use repetitive hand motion (such as typing).

Outdoors incumbents may not be protected from weather conditions and may be exposed to extreme heat and extreme cold. Additionally indoor or outdoor work environments may include being confined or in narrow spaces for periods of time. The incumbent may also be exposed to loud noises or vibrations from equipment and conditions that may affect the respiratory system such as fumes odors dusts mists gases and poor ventilation. Bending crawling and crouching may be required. Incumbents may be required to lift push and/or pull objects up to 50 pounds and be required to walk and/or stand for long periods of time.

Why Join USU Online

USU Online at Utah State University delivers high-quality career-focused education designed for real life. Serving thousands of learners across Utah and around the world USU Online creates flexible student-first experiences that prioritize access convenience and meaningful outcomes.
With decades of nationally recognized leadership in online education USU Online continues to evolve to meet the needs of modern learners balancing education with work and life. Rooted in the Aggie tradition of belonging the mission is simple: make it easier for anyone anywhere to start return to and complete their education with the confidence to build whats next.

Apply today and join the Aggie community!

Founded in 1888 Utah State University is Utahs premier land-grant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education USU remains a leader in research discovery and public impact.

USU enrolls over 29800 students both online and in person atlocations throughout the state.Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU educates students from all 50 states and more than 80 countries. For over 100 years USU Extension has served and engaged Utahns serving every county in the state.

Competing at the NCAA Division I level in 16 sports USU is a proud member of the Pac-12 Conference officially joining on July 1 2026. The Aggies capped a historic final season in the Mountain West by capturing nine combined regular-season and tournament titles in 202526 with five teams advancing to postseason play. This tradition of excellence extends to the classroom where 232 student-athletes earned academic honors and to the community where USU ranked second nationally in Division I service hours with nine teams placing in the top 10 for community service.

Utah State is dedicated to fostering a community where all individuals feel respected valued and supported and where diversity of thought and culture are cultivated. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.

The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and a reasonable accommodation for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources at or.

*updated 07/2026

In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.

Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring promotion transfer or termination based on race color religion sex national origin age genetic information sexual orientation gender identity disability status as a protected veteran or any other status protected by University policy or any other federal state or local law.

Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race color religion sex familial status disability national origin source of income sexual orientation or gender identity. Additionally the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.

In all circumstances Utah State University follows state and federal laws related to sex-segregated spaces.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs non-discrimination policies:

For further information regarding non-discrimination please visit or contact:

U.S. Department of Education

Denver Regional Office

U.S. Department of Education

Office of Assistant Secretary for Civil Rights

*updated 10/2025