Social Media & Community Manager

Location: Corporate Headquarters Pompano Beach FL

Position Type: Full-Time In-Office

Join Spring Footwear

Since 1991 Spring Footwear has been dedicated to designing footwear that delivers exceptional comfort quality and style. Today our family of brands continues to grow through wholesale partnerships retail stores and an expanding direct-to-consumer business.

As our digital business continues to grow we are seeking a creative strategic and social-first Social Media & Community Manager to lead the growth of our organic social media presence while building an engaged community around the Spring Step Shoes brand.

This role will own the strategy planning creation publishing and optimization of Spring Step Shoes organic social media presence across all major platforms. Working closely with eCommerce Creative Merchandising Customer Service and external creators you will develop compelling content that showcases our products craftsmanship people and brand personality while building an engaged community that drives brand awareness customer loyalty and long-term business growth.

If youre passionate about storytelling content creation social media strategy influencer marketing and building authentic communities wed love to hear from you.

What Youll Do

Content Creation & Brand Storytelling (35%)

Own the creation of engaging platform-native content across Instagram TikTok Facebook Pinterest YouTube and emerging social platforms.

Produce original photography short-form videos Reels TikToks Stories product features styling inspiration educational content behind-the-scenes videos employee spotlights customer stories and seasonal campaign content.

Capture authentic content throughout the corporate office product development process retail stores trade shows photoshoots events and customer experiences.

Bring seasonal campaigns product launches and brand storytelling to life through compelling social-first content.

Partner closely with the Creative team to ensure all content reflects Spring Step Shoes premium brand identity while remaining authentic to each platform.

Build and maintain a centralized digital content library for use across social media email marketing website content paid advertising and future campaigns.

Continuously identify new content opportunities that showcase the lifestyle comfort craftsmanship and personality behind the Spring Step Shoes brand.

Social Media Strategy & Community Growth (30%)

Develop and execute the overall organic social media strategy that increases brand awareness engagement audience growth and customer loyalty.

Own the monthly social content calendar in partnership with eCommerce Creative and Merchandising teams.

Manage daily publishing across all social media platforms while ensuring consistent brand messaging and visual quality.

Build meaningful relationships with customers through active community management by responding to comments direct messages tagged content and customer conversations.

Foster an engaged online community that encourages conversation advocacy and long-term customer relationships.

Stay current on platform updates algorithms emerging trends and new social features to continuously improve performance.

Monitor competitor activity and industry best practices to identify opportunities for innovation and growth.

Influencer Creator & User-Generated Content (UGC) Strategy (25%)

Develop and execute Spring Step Shoes influencer creator affiliate and user-generated content strategy.

Identify recruit and cultivate relationships with creators influencers affiliates and brand ambassadors aligned with the Spring Step Shoes brand.

Coordinate product gifting creator collaborations affiliate partnerships social campaigns and influencer activations.

Develop scalable customer UGC initiatives that encourage authentic product reviews styling inspiration and brand advocacy.

Source organize and repurpose creator-generated content across social media website email marketing SMS marketing and paid advertising.

Maintain an organized library of creator and customer-generated assets for future marketing initiatives.

Measure creator performance campaign engagement and ROI while continuously optimizing partnership strategies.

Analytics Reporting & Optimization (10%)

Monitor performance across all organic social media channels and regularly analyze campaign results.

Track KPIs including audience growth engagement rate reach impressions saves shares video views watch time referral traffic website sessions and revenue influenced by organic social media.

Identify top-performing content and provide actionable recommendations for continuous improvement.

Conduct A/B testing on content formats messaging creative approaches posting cadence and publishing schedules.

Develop monthly reporting that translates performance data into strategic insights.

Utilize analytics to continuously refine content strategy community engagement and creator partnerships.

What Were Looking For

Required Qualifications

• 35 years of experience managing social media content marketing community management or brand marketing for a consumer fashion footwear lifestyle or direct-to-consumer brand.
• Demonstrated success growing social media audiences engagement and organic brand awareness.
• Strong portfolio showcasing original photography videography short-form video and social media campaigns.
• Experience developing and executing organic social media strategies across Instagram TikTok Facebook Pinterest and YouTube.
• Strong photography videography lighting and mobile content creation skills.
• Proficiency with CapCut Adobe Creative Suite (Photoshop Premiere Pro Lightroom) Canva or similar creative tools.
• Experience planning and managing content calendars.
• Experience developing influencer creator affiliate or user-generated content programs.
• Excellent copywriting storytelling and communication skills.
• Comfortable appearing on camera when appropriate.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Self-motivated creative and passionate about fashion footwear retail and building authentic online communities.

Preferred Qualifications

• Experience growing a direct-to-consumer fashion footwear or lifestyle brand through organic social media.
• Experience with Shopify Klaviyo Meta Business Suite and Google Analytics 4 (GA4).
• Experience using social media scheduling listening and analytics platforms.
• Experience managing influencer platforms or affiliate marketing programs.
• Familiarity with AI-powered creative tools and content production workflows.
• Experience supporting retail events photoshoots product launches and live social coverage.
• Experience creating content optimized for both organic social media and paid advertising.
• Passion for fashion footwear style and emerging digital trends.

What Success Looks Like

Success in this role means building an engaged and loyal online community creating compelling content that strengthens the Spring Step Shoes brand increasing organic reach and engagement across all social platforms expanding influencer and creator partnerships and driving measurable growth in brand awareness customer loyalty and revenue through best-in-class social media marketing.

Why Join Spring Footwear

At Spring Footwear youll join a collaborative team passionate about delivering exceptional products and experiences to customers. We encourage creativity innovation continuous learning and professional growth giving team members the opportunity to make a meaningful impact as our direct-to-consumer business continues to expand.

We offer:

• Competitive wages and benefits
• Company-paid Holidays and Vacation
• Profit Sharing Program
• Advancement opportunities

If youre passionate about social media storytelling content creation and building authentic communities around a growing consumer brand wed love to hear from you.

Spring Footwear Corp. is an Equal Opportunity Employer. Employment is contingent upon successful completion of applicable background and drug screenings in accordance with Florida Drug-Free Workplace laws.