Social Media Account Manager Paid Social
Job Summary
- Serve as the primary forward-facing paid social strategist on various client account(s) building relationships with assigned clients and teams
- Execute paid social buys in collaboration with various internal teams
- Work with and guide design team to create visual ad elements
- Offer copywriting for paid social ads
- Work with clients and internal teams to define success metrics and evaluate business impact of digital strategies and projects
- Develop reporting templates
- Offer daily monitoring and analysis of results across paid social platforms
- Offer frequent campaign optimizations
- Compile weekly monthly quarterly and annual reports and plans
- Ensure ongoing education around tactics and emerging trends relevant to paid social AI integrations and client industries
- Educate internal teams and clients on trends behaviors and technologies
- Seek out ways to grow existing client business
- Provide insights and recommendations when pitching new business
- 3-6 years managing paid social media efforts
- Deep understanding of advertising website e-comm and business metrics
- Deep experience with ad campaign planning set-up management analysis and reporting
- Hands-on planning and buying experience across Meta and TikTok ideally with experience across other social platforms such as Snap LinkedIn and Pinterest
- Copywriting ability
- Close familiarity with unpaid social media tactics and influencer marketing
- Adaptable flexible
- Position is eligible for hybrid or in-office work options
- 3 p.m. Fridays year-round
- 401k plan
- Generous Paid Time Off (PTO) allowance
- Up to 12 paid holidays
- Holiday Break between Christmas and New Years
- Competitive Medical Dental and Vision plans
- Company-provided life and disability insurance
- Pet health insurance discount
Required Skills:
Strong experience building and executing social strategies with case studies and examples Strong understanding of TikTok Instagram and emerging social platforms Experience shooting and editing social-first video content (CapCut Premiere native platform tools etc.) Deep experience in content development and community management Deep understanding of social metrics and KPIs Strong creative thinking and copywriting skills Adaptable flexible Positive and solutions-oriented attitude Restaurant and CPG industry experience and interest is preferred