Social Editorial Lead

Imagine what you could do here. At Apple new ideas have a way of becoming extraordinary products services and customer experiences very quickly. You bring passion and dedication to your job and theres no telling what you could accomplish. Apples worldwide communications team informs the world about the company our innovative products and services and our values. The team includes professionals with backgrounds in public relations strategy journalism buzz marketing and event production. We are looking for innovative collaborative professionals from a variety of creative fields. If thats you then your next home may be here. Come and do the best and most exciting work of your career at Apple. nnApple is seeking a dynamic and experienced Social Editorial Lead to lead the strategic development and execution of a new Instagram presence.u2028u2028This role will join the PR/Corporate Communications team; reporting up through the Senior Director of PR assuming management responsibilities for a cross functional team of creative editorial and operational talent. u2028

The Social Editorial Lead will be responsible for shaping the overall editorial strategy for this new Instagram presence showcasing the best of Apples design news products and impact in the world. They will curate a unique point of view investigate and coordinate across the company to source and tell our stories and drive audience growth and engagement. This role requires a strong understanding of social media best practices a passion for storytelling and the ability to manage a high-volume content calendar at the highest levels of taste.n

Develop and implement a comprehensive editorial strategy for the HelloApple Instagram handle aligning with overall company and brand the creation and curation of all Instagram content including videos stories reels images and the budget for content creation and influencer and maintain a consistent brand voice and tone across all key themes topics and content pillars that resonate with target and growth and manage a detailed content and implement content formats that maximize reach and with cross-functional teams including marketing product communications and HR to source content and align on and mentor a team of content creators editors and and analyze key performance indicators (KPIs) to measure the success of the Instagram data to inform content strategy and optimize for maximum all content is on-brand accurate and optimized for engagement.

10 years of experience in social publishing and content experience managing a worldwide social media handle and/or brand presence on Instagram for major news or consumer-facing in creator and partner social marketing working with third party creators and publishers to develop content in managing a content calendar and working with content management experience leading a multi-disciplinary team of social creators writers and with social media analytics tools and in authoring complex in developing and executing social media strategies that drive engagement and growth.

Experience in publishing journalism running a newsroom or related fields is a significant track record of successfully managing a large social media handle or brand presence ideally with a focus on portfolio of successful social media campaigns and content understanding of Instagram algorithms best practices and emerging leadership and management skills with the ability to motivate and inspire a team.