Social Creative Lead, Real-Time & Reactive

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

This Creative Lead will report to the Director Social Creative and work PST hours. They will be part of a fast-moving multidisciplinary team focused on real-time storytellinglistening responding and creating in culture as it happens.

Airbnb is looking for a social-native creative leader who thrives in speed ambiguity and cultural relevance. This role sits within our internal Creative Team partnering across disciplines and functions to deliver ideas that show up in the world in real timenot weeks later.

This is a role for someone who is as comfortable publishing something scrappy in an hour as they are shaping larger creative directions.

Our ideal candidate lives at the intersection of culture community and content. They have strong instincts for what matters right now why it matters and whether a brand should participate at all.

They are constantly observing synthesizing and identifying opportunities to show up in ways that feel timely additive and distinctly Airbnb.

They understand that reactive work isnt just fastit requires:

• Strong creative judgment
  
  
• A clear brand POV
  
  
• Confidence in making decisions with incomplete information
  
  

Theyve created social content for global brands that has driven real-time engagement conversation and cultural relevance not just impressions.

They are deeply fluent in platforms like Instagram TikTok and YouTubebut more importantly understand how behavior tone and expectations shift in real time across each.

• Monitor culture conversation and platform trends to identify real-time opportunities for Airbnb to show up
  
  
• Concept create and publish content quicklyoften within hours not days
  
  
• Shoot edit write and produce scrappy content when needed; lead others to do the same when scale is required
  
  
• Partner with social brand comms and legal teams to move ideas from concept to live execution بسرعة and responsibly
  
  
• Balance speed with judgmentknowing when to act fast when to elevate and when to hold
  
  
• Collaborate with creators agencies and internal teams to extend reactive ideas into broader moments when appropriate
  
  
• Help define workflows and guardrails that enable fast high-quality output without unnecessary friction
  
  
• Mentor team members on craft taste and decision-making in fast-moving environments
  
  

• Significant experience creating real-time or reactive social content for brands or media platforms
  
  
• A strong track record of work that tapped into culture and drove immediate engagement and conversation
  
  
• Deep understanding of platform dynamics trends and algorithmic behaviorespecially short-form video and feed-based environments
  
  
• Proven ability to make and publish content quickly with strong instincts for tone voice and relevance
  
  
• Experience co-creating with creators influencers or talent in fast-moving environments
  
  
• Ability to balance brand integrity with cultural participationknowing how to show up without forcing relevance
  
  
• Experience working cross-functionally with brand marketing and communications teams in high-velocity settings
  
  
• Strong creative instincts across writing video and visual storytelling
  
  
• Excellent prioritization and decision-making skills under tight timelines
  
  
• A collaborative yes and mindset with the ability to build on ideas in real time

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites as agreed to with your manager. While the position is Remote Eligible you must live in a state where Airbnb Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement and allow us to attract creatively-led people and to develop the best products services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application please contact us at: Please include your full name the role youre applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.