Social Content Lead

The opportunity for Apple Services on social has never been greater. As we support an expanding portfolio of businesses across a diverse range of categories - and as audiences spend more time across more social platforms - our potential for meaningful culture-shaping storytelling continues to grow. To meet this moment were seeking a Social Content Lead to evolve how we create resonant social content at the speed and scale of culture. This role will help define how our brands show up every day on social - not just during tentpole this role you will build the strategic foundation for our social presence: shaping what we say how we say it and why it matters. From developing best-in-class social briefs to establishing a clear editorial North Star for each business you will ensure our brands are distinctive culturally relevant and impossible to collaborative by nature this role partners closely with internal strategy and creative teams as well as external agencies - translating business priorities into culturally fluent content strategies and cultural opportunities back into business impact.

Define a clear differentiated social voice for each business in partnership with social strategy editorial and creative teamsnnTranslate brand positioning into platform-native storytelling approachesnnDesign a scalable social content briefing framework for agency partnersnnEstablish clear expectations for insight creative ambition cultural relevance and measurable impactnnContinuously refine briefing standards based on performance and cultural shiftsnnTrain and coach internal social team members on how to write compelling social briefsnnRaise the bar on strategic and creative thinking around social storytellingnnBuild a shared understanding of what great looks like in modern social contentnnStay deeply attuned to platform shifts emerging formats creator ecosystems and cultural movementsnnIdentify opportunities for the brand to participate in culture meaningfully - not reactivelynnBalance timely participation with long-term brand buildingnnChampion differentiated content that earns attention and relevancennEnsure our content cuts through clutter and avoids category samenessnnConnect content to performance insights to continually optimize impact

10 years in social strategy or content strategynnDeep understanding of platform-native content (YouTube Instagram TikTok Snapchat Reddit Threads X etc)nnProven ability to build editorial frameworks and content systems - not just tentpole campaigns or one-off ideasnnVast experience working with creative teams and agenciesnnStrong briefing skills and the ability to coach othersnnHigh cultural fluency and curiositynnA strategic mindset paired with creative instinctsnnComfort operating in constantly evolving environments

Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curvennConfident in educating and highlighting the wins and hurdles of the team to cross-functional senior leadershipnnTuned in to cultural trends and conversations in books podcasts fashion sports finance tech pop culture music and entertainmentnnUnderstanding of media technology and the ever-changing landscape of social platforms audiences and behaviors nnCollaborative and team-oriented approach resulting in shared successnnDemonstrates professionalism and work ethic with the ability to set boundariesnnExcellent communicator and collaborator pitching new ideas and gaining buy-in across multiple teams and leadershipn