Shopper Activation Manager
Job Location:
Franklin, NH - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Job Description:
The Shopper Activation Manager will lead and ownonsite andoffsitemediastrategy and executionwithin their respective Retailers Media Networkto support sales objectives and financial targets. This includesmanaging the relationship with the Retailers Ads/MarketingTeamand supporting respectiveMars accountteamto define and deliver activation plansacrossin storemedia merchplacements search andotherretailer media capabilities.They will be the leader and single point foractivationstrategyand executionworking withourAgency of RecordMarketing and National Media Managers to deliver integrated full funnel plans.
The Activation Manager will reportintoCustomer Account Teamleadershipto ensure activation plans align withRetailerJoint Business Plans andsupport delivery of sales targets. Thisassociatewill also collaborate with National and Brand Teamsto ensure full funnel integrated planning and optimization occurs acrosspurchase funnel.
There are three Manager positions across our Shopping Activation teams in Grocery Value & Specialty and Drug & Mass channels. We will consider your experience and our customer needs for the best fit for the role throughout this process.
What are we looking for
Minimum Qualifications:
ABachelors Degreeand at least 4 years of experience in the CPG or retail media industry.
Proven analytical skills with at least 2 years of experience interpreting sales data campaign performance or other relevant metrics to drive business decisions.
Preferred Qualifications:
3 years of experience directly managing retail media programs (e.g. Amazon Ads Walmart Connect Kroger Precision Marketing).
2 years of client-side experience within a CPG companys sales marketing or eCommerce team.
Strong understanding of the digital media landscape including search display and social media advertising.
What will be your key responsibilities
Own the day-to-day Retailer Marketing Team relationship including annual Joint Business Planning
Ownthe planningand execution of retail media shopper and in-store programs at Key Account Retailer in partnership w/ customer team. There will be a high level ofresponsibility:be hands-to-keyboard for search campaign management and work with our Agency of Record on display media campaigns
Own the day-to-day relationship with our Agency of Record
Support Sales Account Teams in delivering business targets with integrated activation plans
Work collaboratively alongside peers who do similar workonother customers as well as cross-functional partners in functions like Finance and Brand Marketing
Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search display media and digital coupons
Work with National Media and Recruitment Team on full funnel campaign integration and campaign connection
Own budget and purchase order/invoice management planning and execution for all retail media investment including funding changes and reporting to centralized forums
What can you expect from Mars
Work with over 150000 diverse and talented Associates all guided by The Five Principles.
Join a purpose driven company where we are striving to build the world we want tomorrow today.
Best-in-class learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.
This role is based in one of our offices with regular in-office collaboration expected. Flexibility is a key enabler empowering associates to make choices that support both business outcomes and personal needs including occasional remote work.
Required Experience:
Manager
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.
