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SEOSEM Marketing Manager

Dominion-enterprises

Job Location:

Norfolk, MA - USA

Yearly Salary: $ 85000 - 90000

Posted: 13 July 2026 (30+ days ago)

Application Deadline: 10 October 2026

Vacancies: 1 Vacancy

Job Summary

Description

Position at DX1 Platform

DX1 a division of Dominion Enterprises is hiring a SEO/SEM Marketing Manager to join our Norfolk Virginia-based team managing the SEO/SEM team focused on search engine marketing (paid search) search engine optimization (organic search) and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles ATVs side by sides snowmobiles scooters power equipment and more.

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized data-driven process-oriented and passionate about continuous improvement through automation AI and marketing technology.

Responsibilities

Lead mentor and develop a team of up to three SEO/SEM specialists.

Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.

Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.

Prioritize work based on business impact client needs and team capacity.

Establish processes documentation and quality standards that improve efficiency and consistency.

Conduct technical SEO audits and identify opportunities to improve site health crawlability indexation Core Web Vitals and organic performance.

Oversee keyword research on-page optimization local SEO content recommendations link-building strategies and competitive analysis.

Manage Google Ads campaigns including budgeting bidding strategies audience targeting ad copy testing and conversion optimization.

Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.

Collaborate closely with Product Development Customer Success and Account Management teams and the Website Builders to implement SEO best practices within our website platform.

Stay current on Google algorithm updates paid search trends AI search developments and emerging digital marketing technologies.

Continuously identify opportunities to automate repetitive work using technology templates AI and workflow improvements.

Required Qualifications

5 years of SEO and SEM experience with proven results.

2 years managing or mentoring marketing professionals.

Experience managing multiple client accounts in an agency or high-volume SaaS environment.

Strong understanding of technical SEO local SEO content strategy and paid search.

Advanced knowledge of:

Google Analytics 4 (GA4)

Google Tag Manager

Google Search Console

Google Ads

SEMrush

PageSpeed Insights

Screaming Frog SEO Spider

Raven Tools (or similar reporting platforms)

Experience implementing conversion tracking event tagging and attribution.

Strong analytical skills with the ability to translate data into business recommendations.

Excellent project management prioritization and organizational skills.

Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

Experience working with automotive powersports RV marine or other dealer-based industries.

Experience supporting SaaS products or website platforms.

Familiarity with Local SEO for multi-location businesses.

Experience with schema markup XML sitemaps and JavaScript SEO.

Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

Delivers measurable improvements in organic traffic rankings lead generation and paid search performance across a large client portfolio.

Builds repeatable processes that enable the team to scale without sacrificing quality.

Develops a high-performing accountable team focused on continuous improvement.

Uses data to drive decisions and proactively identifies opportunities for optimization.

Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

Strong Management Skills

Strategic Thinking

Process Improvement

Client Service

Analytical Thinking

Technical SEO

Paid Search

Communication

Collaboration

Continuous Learning

This role offers a compensation of approximately $85000 - $90000 annually. Compensation factors include geography experience education job demands job market etc.Additional benefits for full-time employees include medical dental vision flexible spending account 401k and matching up to. 4% fully vested on day one of employment; paid vacation company holidays and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive hospitality franchise real estate and powersports. Our customers rely on our B2B products and services through DataOne Software Dominion DMS Activator Dealer Solutions Dealer Specialties Cross-Sell Travel Media Group Franchise Ventures PrimeStreet and Recreational Dealer is headquartered in Norfolk Virginia. We are proud of our collaborative innovative team-oriented work environments excellent career enrichment opportunities community service opportunities competitive earnings and comprehensive benefits package including a generous 401(k) is an equal opportunity employer and supports a diverse workforce and is a drug-testing employer.

Required Experience:

Manager

Apply Now

About Company

Dominion-enterprises

Dominion Enterprises is a leading marketing services company serving the wide-ranging needs of many industries including real estate, automotive, and travel. Dominion Enterprises was established in September 2006 following a division of assets of its predecessor company, Trader Publi ... View more

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