Lead SEO & AI Search Strategist

Lennox (NYSE: LII) Driven by 130 years of legacy HVAC and refrigeration success Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox we win as a team aiming for excellence and delivering innovative sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team members contributions and offers a supportive environment for career development. Come stay and grow with us.

WHAT YOULL BE DOING

As a Lead SEO & AI Search Optimization Specialist you will serve as the companys subject matter expert for search and AI-driven discovery. You will lead SEO AIO AEO and GEO strategy across Lennoxs digital ecosystem partnering closely with marketing UX product content and engineering teams to drive measurable growth in visibility traffic and conversions.

This is a senior individual contributor role that combines strategic ownership expert guidance and hands-on execution. You will define roadmaps guide cross-functional teams support high-priority optimization work and elevate the capabilities of SEO technical and content partners while ensuring organic and AI search best practices are embedded across digital experiences.

Key responsibilities include but are not limited to:

• Own and evolve Lennoxs enterprise search and AI discovery strategy across traditional search engines AI-powered experiences answer engines and emerging discovery platforms.
• Serve as the companys lead subject matter expert for SEO AIO AEO GEO entity optimization structured content AI search visibility large language model discovery and emerging discovery platforms.
• Build manage and communicate SEO and AI search roadmaps that align with business goals customer needs digital platform priorities and measurable performance outcomes.
• Lead Lennoxs AI discovery and optimization efforts by improving visibility citations answer inclusion and recommendation presence across AI-powered experiences including ChatGPT Gemini Copilot Perplexity AI Overviews answer engines and emerging discovery platforms.
• Analyze AI-generated responses competitive visibility citation patterns retrieval behavior and discovery trends to identify optimization opportunities measure performance and design experiments that improve AI discoverability and recommendation frequency.
• Guide technical discoverability strategy by identifying opportunities across technical SEO structured data content architecture entity optimization site architecture and AI retrieval readiness while partnering with engineering teams to drive implementation.
• Define monitor and report on discoverability KPIs including organic visibility AI citation frequency answer inclusion rates recommendation visibility share of voice indexed content health traffic engagement conversions and other emerging search and AI discovery metrics.
• Monitor evolving customer discovery behaviors across search engines AI assistants answer engines and large language model platforms translating insights into optimization strategies that improve visibility and customer acquisition.
• Lead content discoverability strategy by guiding how Lennox structures organizes and optimizes content to improve organic visibility entity authority semantic relevance AI retrievability answer inclusion and conversion performance.
• Partner with product content and subject matter experts to strengthen Lennoxs authority and discoverability across priority HVAC indoor air quality home comfort energy efficiency and dealer support topics.
• Translate SEO data technical findings industry changes and competitive insights into clear recommendations for technical teams business partners and leadership.
• Influence backlog priorities by shaping SEO AI discovery and content optimization requirements acceptance criteria and implementation guidance in partnership with product owners CMS teams ecommerce teams and content partners.
• Coach and guide SEO technical and content team members through best practices quality reviews reusable guidance and knowledge sharing.
• Translate evolving search and AI discovery trends into practical testing strategies content recommendations and optimization opportunities.

WHAT DRIVES SUCCESS

Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International we believe in following a set of behaviors and competencies to achieve your full this position it is vital that you embody these core competencies:

• Strategic Search Leadership: You understand that search is no longer limited to search engines. Customer discovery increasingly occurs across AI assistants answer engines AI-generated search experiences and large language model platforms. You connect SEO AIO AEO GEO structured content entity authority customer intent and business outcomes into a cohesive discoverability strategy.
• Technical and Analytical Expertise: You can interpret complex SEO issues AI discovery performance signals platform constraints and implementation tradeoffs then translate findings into practical recommendations.
• Collaboration and Influence: You build strong relationships across marketing product technology and business teams. You can influence without direct authority and help partners understand why SEO and AI search considerations matter.
• Ownership and Execution: You are comfortable operating at both strategic and tactical levels. You can define a roadmap align stakeholders prioritize work guide implementation and step into hands-on analysis or optimization when the situation requires it. You know when to lead through others and when to roll up your sleeves to move important work forward.
• Continuous Learning: You stay current in a rapidly changing search environment. You actively monitor changes in Google Bing AI Overviews ChatGPT Perplexity Gemini Copilot answer engines and other emerging discovery platforms.

• 8 - 10 years of experience in SEO AI search optimization digital discoverability content strategy search analytics or related search and acquisition disciplines.
• Bachelors degree in marketing communications business information systems digital technology or a related field or equivalent practical experience.
• Working knowledge of how SEO is evolving across AI-powered discovery experiences including AI Optimization (AIO) Answer Engine Optimization (AEO) Generative Engine Optimization (GEO) AI Overviews answer engines and large language model-driven search experiences.
• Experience evaluating brand visibility across ChatGPT Gemini Copilot Perplexity AI Overviews and similar AI-powered discovery platforms.
• Experience monitoring AI citations answer visibility recommendation frequency and competitive presence across AI-powered discovery platforms.
• Understanding of entity-based search structured content architecture knowledge graphs semantic search and large language model retrieval patterns.
• Experience designing and testing AIO AEO GEO or related AI search optimization initiatives.
• Strong understanding of modern SEO best practices including technical SEO on-page optimization content strategy internal linking site architecture structured data Core Web Vitals and search performance measurement.
• Experience creating and communicating SEO strategies roadmaps business cases prioritization recommendations content frameworks technical guidance and executive-level updates.
• Ability to interpret technical SEO audits analytics platform constraints and content performance data then translate findings into prioritized recommendations for product engineering and content teams.
• Experience using SEO and analytics tools such as Google Search Console Google Analytics BrightEdge Semrush Ahrefs Screaming Frog Google Looker Studio or similar platforms.
• Familiarity with AI visibility and monitoring platforms such as Profound Peec AI Goodie AI or similar tools.
• Ability to analyze organic search performance and connect SEO activity to business outcomes such as traffic engagement lead generation ecommerce activity support deflection or conversion.
• Experience influencing Agile product or backlog-driven environments including shaping requirements acceptance criteria prioritization and implementation guidance through product owners and delivery teams.
• Strong communication skills with the ability to present recommendations risks tradeoffs and results to technical teams business partners and leadership.
• Experience coaching or guiding SEO technical or content team members.
• HVAC manufacturing B2B dealer/distributor or ecommerce experience is a plus.

Compensation: This is a salaried exempt role. The starting salary range for this role and market is between $124800 - $163800annually. Factors that may affect starting salary include geography/market and the skills education experience and other qualifications of the successful candidate. Employees in this role are also eligible for an annual bonus in accordance with the terms of the Companys applicable plan. Employees in this role are not eligible for overtime.

Benefits:Subject to applicable eligibility requirements the following benefits are offered for this role: tuition reimbursement; medical dental and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

Depending on date of hire and subject to applicable eligibility requirements new employees in this role also receive up to: 12 days paid time off 2 paid well-being days 1 paid volunteer day 12 paid holidays and 3 floating holidays per year.

Our Culture: At Lennox our Core Values of Integrity Respect & Excellence are ingrained in the fabric of the organization. They define our culture which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team members contributions. As an equal opportunity employer we are committed to recruit develop and retain talented individuals from a wide range of backgrounds ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox youll take pride in our brands knowing you are part of something special. Come stay and grow with us!

Disclaimers:The compensation and benefits information is accurate as of the date of this posting. Lennox reserves the right to modify this information at any time with or without notice subject to applicable law.

We may use automated tools including artificial intelligence to support parts of our hiring process such as application review and interview scheduling. These tools assist our teams but do not replace human decision-making. If you need an accommodation or have questions please contact

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