SEO Copywriter Copy Specialist...

Job Title: SEO Copywriter / Copy Specialist 1

Summary: Lifetimes in-house marketing team is hiring an SEO Copywriter to write and optimize the words behind our products website and brand. You will create clear persuasive copy that ranks in search and is easy for AI search tools and assistants to find understand and cite. If you are a careful writer and editor who is knowledgeable about where search is heading we would like to meet you.

Essential Duties and Responsibilities include the following (Other duties may be assigned):

Writing and Content

• Write clear on-brand copy for Lifetime products across retail partner sites our product information system the Lifetime blog social media and company publications including the monthly Lifetime LINK newsletter.
• Learn about each product by working with product managers and engineering and by reading customer reviews so that every description is accurate and answers what shoppers want to know.
• Help with the content of marketing campaigns alongside designers product marketing digital marketing and brand manager keeping our voice consistent across every channel.
• Write other materials as needed such as articles blog posts press releases and video scripts and review the copy in videos and design documents for the creative team.
• Help schedule and coordinate creative meetings and handle approval requests for design documents.

AI-Assisted Writing

• May use generative AI tools to research outline draft and scale content including product copy across large catalogs but always applying your own judgment fact-checking and brand voice to everything AI produces.
• Build prompts workflows and quality checks that make the team faster without lowering our standards.
• Stay current on new AI tools and recommend the ones worth adopting.

SEO and AI Search

• Optimize and our product content on sites for both traditional search and AI-driven search such as AI assistants and answer engines.
• Manage our SEO/AI optimization platform (BrightEdge): research keywords track rankings and AI visibility identify opportunities and report results to marketing partners.
• Help develop and track Key Performance Indicators for SEO effectiveness across all product categories.
• Follow developments in SEO answer engine optimization (AEO) and generative engine optimization (GEO); and update our processes to match.

Translation Management

• Manage the translation of Lifetime copy: send content to our translation agencies answer their questions review and approve translated work and store and organize translations for reuse.
• Give agencies the style guides glossaries and context they need to get it right the first time.

Editing and Quality

• Proofread and edit all outgoing content so that it is accurate consistent and error-free before it is published.
• Review copy against checklists and department style guides and check questionable details. Consider copyright laws such as registered and trademarked symbols and country of origin.
• Maintain accurate product copy in our product information system (Data Vault) keep Lifetimes style guides current and develop and maintain a library of reference materials.

Competency: To perform the job successfully an individual should demonstrate the following competencies:

• Quality Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; monitors own work to ensure quality.
• Attention to Detail Catches what others miss and edits until the work is right.
• Written Communication Writes clearly concisely and persuasively for different audiences; able to read and execute written processes.
• Technical Skills Learns new tools quickly including AI and SEO platforms; assesses own strengths and weaknesses.
• Continuous Learning Stays curious and keeps building knowledge as search AI and content tools change.
• Innovation Generates suggestions for improving work.
• Problem Solving Uses reason even when dealing with emotional topics.
• Teamwork Balances team and individual responsibilities puts success of team above own interests and supports everyones efforts to succeed.
• Communication Listens to others without interrupting and communicates with clarity.
• Leadership Accepts feedback from others.
• Professionalism Treats others with respect and consideration regardless of their status or position and accepts responsibility for actions.
• Dependability Follows instructions responds to management direction takes responsibility for own actions keeps commitments and commits to longer hours of work when necessary to reach goals.
• Diversity Shows respect and sensitivity for cultural differences and promotes a harassment-free environment.
• Ethics Treats people with respect works with integrity and ethics and upholds organizational values.
• Safety and Security Complies with all safety and security policies and procedures reports potentially unsafe conditions and uses equipment and materials properly.

Qualifications:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Bachelors degree (B.A.) from a four-year college or university in English Communications Journalism Marketing or a related field; one to two years related experience and/or training; or an equivalent combination of education and experience.

Required Skills and Abilities:

• Strong writing skills: clean clear grammatically correct persuasive copy that fits a brand voice.
• Exceptional attention to detail with proven ability to proofread and edit content until it is error-free.
• Working proficiency with generative AI tools (such as ChatGPT Gemini or Claude) and sound judgment about when to trust verify or rewrite AI output.
• Working knowledge of SEO fundamentals including keyword research on-page optimization metadata and content structure and a real interest in learning how AI is changing search.
• Ability to coordinate work with outside partners such as translation agencies and keep projects on schedule.
• Strong organizational skills and the ability to manage multiple projects and deadlines.

Preferred Skills and Experience:

• Experience with an enterprise SEO platform such as BrightEdge Semrush or Ahrefs.
• Experience writing e-commerce or product content or working in a product information management (PIM).
• Experience managing translation or localization work including reviewing translated content.
• Experience working in an in-house creative team or agency.

Language Ability:

Ability to read analyze and interpret product specifications technical documents style guides and general business documents. Ability to write clear accurate correspondence and copy that conform to a prescribed style and format. Ability to respond effectively to inquiries from clients customers and coworkers and to present information clearly to management.

Required Experience:

IC