SEO Analyst

Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. At Apple inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best on the Apple Store Online team we are responsible for Apples largest store. Our main goal is to deliver a magical personal digital experience where customers can shop buy and learn everything Apple wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store it takes extraordinary people and we are looking for someone to help us do extraordinary a SEO Analyst youll help uncover how millions of people discover Apple across the worlds most influential search platforms traditional and AI-powered alike. Youll own the measurement reporting and analysis for your product area turning search data and competitive intelligence into insights as sharp as our products. Partnering across our Content Technical Merchandising and Product Marketing teams youll surface opportunities for organic growth while growing your strategic impact along the way. If youre energized by the intersection of data search science and scale this role is built for you.

We are looking for a detail-oriented data-driven SEO Analyst to power organic growth for a key product area within Apples digital ecosystem. Youll monitor performance research search trends and turn data into actionable insight maintaining the tracking and reporting that keep our SEO programs on course and collaborating closely with cross-functional partners.

Monitor and analyze SEO performance for assigned product lines or business areas to identify opportunities for organic keyword research and interpret search data to surface and prioritize optimization and maintain SEO dashboards and reporting; troubleshoot tracking tools and safeguard data with cross-functional teams to translate insights into SEO initiatives and validate impact through post-launch and analyze SEO performance for assigned product lines or business areas identifying opportunities for organic growth and surfacing keyword research and research search trends SERP features and user behavior to inform SEO insights through competitive analysis and interpretation of search and maintain SEO dashboards and tracking systems; troubleshoot tracking tools and safeguard reporting recurring (weekly monthly quarterly) SEO performance reports and translate findings into actionable recommendations for cross-functional content and technical audits with data analysis conduct post-launch checks and share SEO analytics knowledge with team members.

5 years of hands-on SEO experience with a focus on analysis and performance measurement for a global brand or digital experience in SEO analysis and translating search data into strategy and independently managed SEO measurement and reporting for a defined product area or business conducted keyword research and competitive analysis that directly informed content or technical SEO in SEO tools such as Google Search Console Profound seoClarity Ahrefs and Screaming Frog.

Experience working in the technology and/or e-commerce with data visualization tools such as knowledge of Python R or SQL for data analysis and measuring performance across AI-powered search surfaces (ChatGPT Gemini Claude etc) nExperience analyzing SEO performance for a product or brand with a global web presence across multiple markets locales or languages.