Senior Web Platform Manager

ABOUT onX

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is looking for a Senior Web Platform Manager to own the strategy performance and evolution of and associated web properties. This role sits at the intersection of growth marketing web platform strategy and program execution youll define the roadmap that connects Marketing Product and Engineering to deliver a fast measurable and high-converting web experience that powers onXs growth. This is a senior individual contributor role with the potential to build and lead a small high-impact team as the function scales. This role reports to Sr. Director of Growth Marketing.

WHAT YOULL DO
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Web Strategy & Growth

You are the strategic owner of and associated web properties ( and future integrations). Your job is to make the web a measurable growth engine not just a brand presence.

• Define and maintain a 612 month web roadmap that balances growth priorities (traffic conversion engagement) with brand and product storytelling needs across onXs five verticals (Hunt Offroad Backcountry Fish TroutRoutes).
• Own website funnel conversion: increase the rate at which visitors move through the account creation -> trial/app download/subscribe pipeline by identifying drop-off points designing and running A/B and multivariate experiments on landing pages CTAs and web-to-app pathways (using VWO Optimizely or similar) and build a culture of test-and-learn across the marketing web experience.
• Set clear measurable goals for web performance and report on KPIs using GA4 Tableau and related tools in partnership with the data analytics team.
• Analyze traffic sources visitor behavior and user journeys to surface growth opportunities and inform strategic decisions.
• Collaborate with Brand Content and Vertical Marketing teams on site merchandising feature launches seasonal content and campaign landing pages.
• Ensure web strategy accounts for organic growth across both traditional SEO and emerging AI-driven discovery channels (AI Overviews LLM citations conversational search).

Web Enablement

You build the operating model that makes the web channel scale. Cross-functional teams across Marketing Product and Partnership all need to ship web content and experiences your job is to make that easy fast and high-quality.

• Establish and own a scalable web production and request process so cross-functional stakeholders can prioritize request and launch pages and site updates without bottlenecks.
• Partner with Engineering and design teams on CMS architecture reusable components templates and content models that enable self-service where possible.
• Ensure templates and content structures follow search and content best practices schema markup internal linking metadata and structured data in close collaboration with the SEO team.
• Own site health: Core Web Vitals page speed accessibility and technical performance ensuring the platform supports both brand experience and SEO/conversion goals.
• Identify and integrate tools (including AI-driven workflows) to improve content production efficiency site performance and internal processes.
• Ensure web compliance with privacy security and accessibility standards in partnership with legal and compliance teams.

Program Management

You run the web function with operational rigor. Multiple stakeholders competing priorities concurrent projects you keep it all moving.

• Oversee the web project pipeline end-to-end: intake prioritization sprint planning execution and delivery.
• Facilitate regular planning sessions standups and retrospectives to maintain velocity and cross-functional alignment.
• Manage cross-functional workflows across Marketing Product Engineering and Brand/Creative keeping stakeholders informed and unblocked.
• Act as the primary point of contact for all web-related initiatives building trust through transparent communication clear trade-off articulation and consistent delivery.
• Balance competing priorities by aligning stakeholder requests with business impact and strategic objectives.
• Manage relationships with external agency and vendor partners to augment capacity across web analytics and technical execution.

WHAT YOULL BRING

• Eight (8) or more years of experience in web marketing digital strategy website management or web product management ideally with exposure to both the marketing and product sides of a website.
• Strong background in CRO and A/B testing with hands-on experience in tools like VWO Optimizely or similar.
• Proficiency in web analytics (GA4 Google Search Console) and a data-driven approach to decision-making.
• Deep understanding of how web architecture and content strategy impact organic discoverability across traditional search and the emerging AI visibility landscape.
• Experience managing multi-site or multi-vertical web ecosystems with diverse business objectives.
• Proven ability to build and run scalable web operations intake processes sprint workflows cross-functional coordination.
• Strong knowledge of CMS platforms (headless or traditional) and how content architecture impacts both user experience and search performance.
• Comfort partnering with Engineering and design teams on technical roadmaps site architecture and performance optimization.
• Experience with Core Web Vitals page speed optimization and web accessibility standards.
• Excellent communication and stakeholder management skills you can present strategy to leadership manage competing priorities across teams and drive alignment without direct authority.
• A bias for action and experimentation over perfection.
• A strong curiosity for exploring new technologies including AI
• A shared passion for and ability to demonstrate onXs Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.

ADDED BONUSES

Though not required we would be thrilled to consider candidates with any of the following:

• Experience with cross-platform products that span mobile apps and web with an understanding of how the two surfaces serve different roles in the user journey.
• Familiarity with AI-driven content tools and workflows.
• Experience leading or mentoring a small team.
• Background in structured data / schema markup implementation.
• Experience with CMS migrations or platform re-architecture.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; the San Francisco Bay Area CA; Portland OR; Salt Lake City UT; and Seattle WA.

HOW YOULL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $150000 and $185000 upon hire. The pay range will vary based upon experience skills certifications education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WERE OFFERING YOU

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

PERFORMANCE ESSENTIALS

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety apply only through our legitimate website at directly via our LinkedIn page.

onX does not sell any Personal Information but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information see our .

As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.