Senior Vice President Performance Media, Investment

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Operations

Job Description:

Critical Mass is hiring aSenior Vice President(SVP) PerformanceMediaInvestmentto join our growing the SVP PerformanceMediaInvestment you willserve as the senior-most investment leader on a marquee Financial Services account. You willreport to agency C-suite leadershipset the overall investment visionandown the client relationship at the executive level. You will beaccountable for the performance of a full-funnel media will also directly manage a VP of Media Investment and oversee a broader investment team while serving as the connective tissue between client leadership agency discipline leads and Omnicoms group investment is a highly visible enterprise-level leadership role that requires equal parts strategic vision marketplace authority and executive
presence.

You will:
Own the senior client relationship for a complex high-spend Financial Services account at the CMO VP Marketing and Head of Media level

Serve as the ultimate investment authority for the account setting strategic direction signing off on channel allocation and ensuring all investment decisions ladder to client business outcomes

Lead executive-level quarterly and annual investment reviews marketplace briefings and strategic planning sessions

Anticipate client challenges before they surface proactively bringing forward solutions marketplace intelligence and competitive insights

Drive organic growth byidentifyingand championing expanded investment opportunities across the clients portfolio

Execute full-funnel media investment across Paid Social Programmatic Display & Video Paid Search CTV/OTT Audio and Emerging channels

Support Upfront and Scatter marketplace negotiations across Linear TV Streaming and Digital Video in close collaboration with the SVP

Stay ahead of marketplace trends including Upfront/Newfront developments audience buying shifts and emerging ad tech and bring forward implications for the client

Evaluate build andmaintainrelationships across the publishing ad tech and emerging media ecosystem

Ensure investment decisionscomply withfinancial services regulatory requirements and brand safety standards

Champion a performance-through-the-funnel investment approach ensuring that every dollar from awareness to acquisition is tied to a measurable outcome

Partner closely with Marketing Science to develop the measurement agenda for the account including media mix modeling incrementality testing attribution frameworks and first-party data strategy

Drive the agencys 1PD and identity strategy with the client including onboarding activation and compliance particularly within the regulatory complexity of financial services

Partner with Analytics Data Science and Technology leads to build proprietary measurement capabilities that differentiate the agencys offering

Directly manage the VP of Media Investment providing strategic direction career development and day-to-day leadership support

Oversee and be accountable for the performance of the broader investment team across levels

Build a team culture rooted in performance excellence intellectual curiosity and continuous development

Partner with Talent and HR to recruitretain and develop top investment talent

Represent the investment practice in agency-wide leadership forums and contribute to broader agency growth and new business efforts

Serve as a senior voice in new business pitches bringing marketplace credibility and investmentexpertiseto prospective clients

Build andmaintainsenior-level relationships with key media partners platforms and publishers

Collaborate across Omnicom disciplines Creative Analytics Technology and Strategy to deliver integrated best-in-class work


You have:
15 years of media investment experience with at least 5 years in senior leadership (VP or above) at a media agency or investment group

Provenexpertisemanaging enterprise-level media budgets ($100M) across a complex multi-channeland line of businessportfolio

Deep experience in performance marketing through the funnel Paid Search Paid Social Programmatic paired with strong command of brand-building channels

Significant experiencemanaging media for a Financial Services client (banking insurance wealth management fintech or credit cards) understanding of FINRA FDIC and financial services compliance as it relates to media is strongly preferred

Extensive Upfront and Newfront negotiation experience witha track recordof delivering value at scale

Executive-level communication and presentation skills able to command a room with CMOs CFOs and agency C-suite alike

Deep fluency in the ad tech and data ecosystem DSPs CDPs clean rooms identity resolution and first-party data activation

Strong analytical acumen with the ability to synthesize complex data (MMM attribution platform reporting) into clear confident investment recommendations

Track recordof building and scaling measurement capabilities in partnership with Analytics and Data Science teams

Experienced people leader with a demonstrated ability to develop VP-level talent and build high-performance teams

Executive presence and credibility able torepresentthe agency at the highest levels of client and industry relationships

Collaborative and enterprise-minded comfortable navigating the complexity of a large matrixed holding company environment

A builder: energized by creating processes capabilities and cultures that scale beyond a single account

Experience with eMarketerMedia Radar comScore and other industry research tools.

Familiarity with Google advertising products including YouTube and Google Ads

Deep understanding of the digital ecosystem and how channels work together to drive business outcomes

Thorough knowledge of trafficking and ad-serving technologies across display video mobile OOH and emerging channels
$225000-$250000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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