Senior Vice President of Marketing

About the Role:
The Senior Vice President (SVP) of Marketing will serve as the architect of Precision AQs marketing vision orchestrating strategies that drive exceptional business growth amplify brand authority and generate impactful high-quality leads.

This role demands a dynamic and visionary leader with a proven history of creating transformative marketing strategies achieving measurable outcomes and fostering cross-functional alignment across diverse teams. The ideal candidate brings deep expertise in marketing both services and products while excelling in the management of digital and event-driven marketing initiatives.

Strategic Leadership

• Define and champion an innovative marketing vision and roadmap to position Precision as a leader in the industry
• Craft and execute an integrated data-driven marketing strategy to enhance lead generation and brand visibility.
• Stay ahead of industry trends competitive activities and emerging market opportunities to refine and future-proof Precisions marketing strategy.
• Partner closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives.
• Define clear metrics to evaluate marketing performance and support data-driven decision-making.
• Oversee and strategically manage the marketing budget to ensure effective allocation of resources for maximum impact.

Events Marketing

• Develop and implement a events-based awareness and lead gen strategy for conferences webinars and industry events to maximize Precisions visibility and influence.
• Collaborate with internal and external stakeholders to secure Precisions participation in high-profile sponsorships speaking engagements panels and industry discussions.
• Leverage event analytics to measure success gather feedback and continuously optimize event strategies for maximum impact.

Thought Leadership & Public Relations

• Establish Precision as an authoritative voice in industry through strategic thought leadership initiatives.
• Oversee the strategy for high-value thought leadership content such as white papers case studies blogs and industry reports.
• Guide PR agency with intel to develop and execute a PR strategy to promote key achievements partnerships experts and innovations through media outreach press releases and news features.

Digital Marketing

• Design strategy and guide team to develop and execute high-impact marketing campaigns informed by market insights customer feedback and business priorities.
• Collaborate with internal teams to leverage martech tools such as HubSpot Salesforce Google Analytics SEMrush and Google Ads for superior campaign performance.
• Lead website optimization efforts to ensure alignment with Precisions branding and business goals.

Required:

• 10 years of leadership experience in senior marketing roles with a track record of success at the SVP or VP level.
• Demonstrated success in the pharmaceutical healthcare consulting or related industries.
• Expertise in marketing data software and technology products across digital and traditional channels.
• Strong writing abilities.

Preferred:

• Bachelors degree in Marketing Communications or a related field a plus
• Experience driving marketing strategies for data-driven products or SaaS solutions.
• Proficiency in marketing platforms such as SEMrush HubSpot Google Ads and Google Analytics.

• Visionary leadership with a demonstrated ability to inspire and lead high-performing teams.
• Exceptional storytelling and communication skills to craft compelling brand narratives.
• Advanced analytical and problem-solving skills to inform and refine strategic decisions.
• Proficiency in designing and executing innovative results-driven marketing campaigns.
• Superior project management capabilities adept at managing competing priorities under tight deadlines.
• A strategic mindset focused on delivering measurable and sustainable business outcomes.

Precision offers a comprehensive benefits package including:

• A discretionary annual bonus.
• Health insurance retirement savings plans life insurance and disability benefits.
• Parental leave and paid time off for sick leave and vacation.

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race color age religion sex sexual orientation gender identity national origin disability veteran status or other characteristics protected by law.

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