Senior Vice President, Connections Strategy (B2B)

Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.

As SVP B2B & Account-Based Marketing Strategy you will set the vision and elevate our clients B2B and ABM approach serving as a senior strategic advisor to clients and an enterprise leader across Digitas. You will define how brands identify engage convert and grow priority accounts by connecting business strategy audience intelligence content media experience sales activation data and technology into an integrated growth system.

This role requires a deep understanding of complex B2B buying dynamics including multi-stakeholder buying committees long and non-linear decision journeys category demand account penetration and the relationship between marketing activity sales progression and business outcomes. You will lead the agencys point of view frameworks and talent while guiding high-impact client engagements and growth opportunities.

Day-to-day your role will focus on:

• Define and evolve our clients enterprise B2B and ABM strategy narrative methodologies playbooks and measurement standards creating a differentiated and repeatable approach across clients and new business.
• Translate shifts in B2B buyer behavior AI data media content commerce and marketing technology into actionable agency offerings and client roadmaps.
• Establish the strategic standards for account selection segmentation tiering buying-group intelligence journey design experience orchestration and personalized engagement for clients.
• Champion a connected approach that links brand building demand creation demand capture customer growth and sales enablement rather than treating ABM as a stand-alone campaign tactic.
• Serve as a trusted advisor to senior marketing sales revenue digital data and technology leaders helping them align around shared growth priorities and a clear role for ABM.
• Lead executive workshops and strategic engagements that clarify business objectives priority markets and accounts audience needs value propositions experience opportunities operating-model requirements and investment choices.
• Diagnose clients B2B and ABM maturity identify barriers to scale and define pragmatic transformation roadmaps that balance near-term activation with long-term capability building.
• Cultivate senior client relationships by anticipating competitive threats organizational challenges and evolving buyer expectations then translating them into high-impact strategic opportunities.

Architect Connected B2B and ABM Experiences

• Guide teams in mapping complex account and buying-group journeys to identify decisive moments unmet needs and opportunities to influence individual stakeholders and the broader committee.
• Orchestrate paid owned earned and sales-enabled touchpoints across the account lifecycle defining the role of channels content and experiences for different account tiers and buying stages.
• Partner with creative media CRM experience commerce data and technology leaders to turn account insight into differentiated ideas personalized experiences and scalable activation programs.
• Ensure strategy connects reputation and category demand with account engagement opportunity progression retention and expansion.

Advance Data Technology and Measurement

• Champion the responsible use of first-party data firmographic and technographic data intent signals engagement data AI and predictive intelligence to improve account prioritization and personalization.
• Guide the strategic application of ABM CRM marketing automation content analytics and sales platforms ensuring the ecosystem supports orchestration and measurable business impact.
• Define measurement frameworks that connect leading indicators such as reach engagement and buying-group coverage to account progression pipeline influence revenue retention and customer growth.

Partner with analytics and client teams to establish learning agendas testing plans and optimization practices that continuously improve performance.

This pivotal role requires an outstanding breadth and depth of expertise including 15 years of relevant experience and a track record of building modern B2B strategies leading senior client relationships and driving measurable growth. A four-year college degree is required; a masters degree is preferred. You are:

• A recognized B2B and ABM thought leader with deep knowledge of enterprise buying dynamics buying committees long sales cycles account-based strategy and integrated demand generation.
• A business-minded strategist who can connect market opportunity customer insight brand demand sales priorities data technology and operating model decisions into one cohesive growth strategy.
• An experienced practice builder who has developed frameworks playbooks offerings and teams that scale beyond a single client or engagement.
• A senior client leader with executive presence and the ability to influence C-suite and functional stakeholders across marketing sales revenue digital data and technology.
• A sophisticated data and measurement leader who can translate account intelligence intent and engagement signals into strategy activation and business-impact frameworks.
• A martech-fluent leader with experience shaping ecosystems that may include ABM platforms CRM marketing automation analytics content and sales-enablement technologies.
• A cross-channel orchestrator who understands how media content experiences CRM and sales interactions work together across the B2B customer lifecycle.
• A persuasive storyteller and workshop facilitator who can simplify complexity establish a strong point of view and move senior stakeholders to action.
• A proven growth leader with experience shaping and winning significant organic and new business opportunities.
• An inclusive people leader with a strong record of attracting coaching and developing senior and emerging talent across disciplines.
• A collaborative enterprise leader who can operate effectively in a matrixed organization and mobilize capabilities across Digitas Publicis Groupe clients and partners.
• Comfortable using generative AI and emerging tools to accelerate research ideation strategic development and content creation with sound judgment regarding responsible use.

Got what it takes Wed love to hear from you.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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All your information will be kept confidential according to EEO guidelines.