Senior Strategist, CRM Analytics & Insights – OnStar
Job Location:
Warren, OH - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Description
The Role
The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals. As the Senior Strategist CRM Analytics & Insights you will lead the delivery of CRM analytics and insights for the OnStar brand quantifying the impact of CRM activations and recommending opportunities for optimization.
You will bring strong expertise in CRM digital analytics and marketing technology to translate data into actionable marketing strategies and connect CRM analytics to cross-channel customer experiences. Working cross-functionally you will deliver automated reporting deep-dive analyses customer profile insights and closed-loop reporting that help the OnStar marketing team improve engagement retention and conversion.
What Youll Do
Lead CRM analytics and insights delivery for OnStar quantifying the impact of CRM activations and recommending optimization opportunities across the customer lifecycle.
Analyze CRM influence on lifecycle engagement retention and conversion monitor campaign performance and identify opportunities for improvement.
Elevate CRM findings into strategic consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.
Build relationships with cross-functional stakeholders to identify and prioritize key marketing questions establish measurement goals and chart a path to activate those goals.
Oversee and support the development of brand strategists by reviewing stakeholder deliverables and providing actionable feedback.
Partner with data science engineering and Marketing Technology teams to define data requirements and ensure data quality accuracy and effective CRM measurement.
Connect data from email app website and outbound marketing channels to deliver automated reporting actionable insights and closed-loop measurement.
Your Skills & Abilities (Required Qualifications)
Bachelors degree in Analytics Data Science Marketing Business Statistics Applied Mathematics or a related field.
At least 6 years of experience in owned media web analytics CRM analytics customer lifecycle analytics or a related discipline.
Deep understanding of CRM reporting and measurement frameworks.
Ability to integrate data and findings from multiple sources and present a holistic actionable point of view.
Experience managing analytics projects including project plans timelines ad hoc requests and implementation of new analytics capabilities.
Advanced understanding of email service providers and associated optimization and analytical tools.
Strong understanding of marketing automation platforms and CRM systems.
Deep experience with data visualization tools such as Tableau or Power BI; analysis tools such as Excel Databricks or Snowflake; data-querying languages such as SQL Python or R; and marketing analytics platforms such as Adobe Experience Platform Adobe Analytics or Adobe Customer Journey Analytics.
Experience with statistical methods and experimentation techniques.
Experience developing structured and logical frameworks to define problems analyze data and derive insights and actionable recommendations.
Excellent written verbal presentation and interpersonal skills with the ability to make complex concepts understandable and actionable for technical and management audiences.
Demonstrated ability to work proactively and independently while guiding strategy and collaborating effectively with stakeholders.
What Will Give You A Competitive Edge (Preferred Qualifications)
Masters or MBA degree in Analytics Data Science Econometrics Statistics Applied Mathematics or another quantitative field.
Project Management Professional (PMP) certification.
Experience integrating CRM data across email mobile applications websites and outbound marketing channels to support cross-channel measurement.
Experience partnering with data science engineering and Marketing Technology teams to implement new analytics capabilities.
The salary range for this role is ($106600 - $163400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Senior IC
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
