Senior Strategist – Commerce Content & Search

Marks part of the Propelis Group is a consumer experience agency creating engaging moments across the entire brand spectrumfrom brand design and packaging to content and consumer connections. We are a collaborative global network of 1900 team members across 25 studios and 20 countries partnering with some of the worlds most recognized brands to solve complex business challenges through design strategy and craft.

Senior Strategist Commerce Content & Search

Position Purpose

Leads integrated digital shelf content and commerce search strategy translating brand consumer and search insights into high-performing product content and discoverability plans across retailer platforms.

Strategic Thinking

• Develop integrated digital shelf content and commerce search strategies aligned to business and client goals
• Translate client briefs brand objectives and consumer insights into actionable plans across Amazon Walmart Target Kroger Instacart and other retailer platforms
• Build SEO- and retailer-informed frameworks across PDP copy imagery taxonomy keywords and below-the-fold content
• Conduct keyword research competitor analysis share-of-search assessment and identify growth opportunities from search behavior
• Integrate keyword and search data into natural human-first content while applying retailer guidelines and platform constraints
• Lead insight-to-creative translation and turn complex data into clear recommendations and strategy

Content & Search Optimization

• Optimize discoverability ranking visibility and share of search across key retailer platforms
• Make data-backed recommendations to improve content performance PDP quality and conversion-driving messaging
• Analyze content and search effectiveness to refine keywords taxonomy messaging and content alignment
• Continuously evolve strategies based on performance data search behavior retailer algorithm updates and platform changes

Collaboration & Leadership

• Collaborate cross-functionally with Search Content Creative and Client teams to develop integrated strategies
• Lead content and search workstreams ensuring alignment across strategy execution and optimization
• Build deliver and present strategies insights and recommendations clearly and confidently to internal and external stakeholders
• Support the growth of junior team members by reviewing work sharing feedback and contributing to capability building across content and search disciplines
• Innovation & Thought Leadership
• Stay current on retailer AI tools AI-driven search capabilities and evolving retailer algorithms
• Track content discoverability and digital shelf trends to apply forward-looking approaches across platforms
• Contribute to thought leadership and help shape best practices across content and search disciplines

Tools & Platforms

Experience with the following tools/platforms preferred but not required:

• Helium 10
• Semrush
• Google Analytics
• Salsify
• Amazon Vendor Central & Amazon Ads
• Walmart Connect
• Miro

About Propelis:Propelis is a portfolio of global marketing services and technology companies with a combined legacy of150 years2000 clients9000 employees and operations across30countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio. For more information visit:

EEO Statement:We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications merit and business need. We offer equal employment opportunities to employees and applicants without regard to race color religion sex sexual orientation gender identity national origin genetic information age disability or any other characteristic protected by federal state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

We strive to make our employment website and application process accessible to all users and doing so we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process please contact a member of our Human Resource Team.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this position is $80000 USD - $90000 USD annually. Ultimately in determining pay we will consider the successful candidates location experience and other job-related factors.

Group benefits currently include a selection of health care plans with prescription drug coverage dental plan vision plan basic and supplemental life insurance a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection short/long term disability and 401(k) Savings Plan.

Required Experience:

Senior IC