Senior Strategic Finance Manager Marketing

About Checkr
Checkr is building the data platform to power safe and fair decisions. Over 140000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job a new place to live a car ride childcare even a date. Customers include Uber Pennymac Airbnb Doordash Amazon and Anthropic.

Were a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes CloudList and is a Y Combinator 2024 Breakthrough Company.

About the team and role
The Financial Planning & Strategy (FP&S) team at Checkr sits at the intersection of finance strategy and execution. We dont just report on the business we shape it. We drive strategic decision-making through deep cross-functional partnership financial and strategic analyses and domain expertise. We proactively identify opportunities to fuel growth toward Checkrs goals and deliver the highest impact outcomes.

Were looking for a Senior Manager Strategic Finance - Marketing & GTM ROI to own the Strategic Finance partnership with our VP of Marketing and the broader marketing org. Youll sit at the center of how we invest in and measure demand generation and brand - turning spend into insight and insight into addition to the Marketing responsibilities you will own how we invest in our overall go-to-market business partnering with our COO. This is a high-visibility role with direct exposure to the executive team and a real seat at the table.

What youll do

• Ownership & Business Partnership: Own the marketing finance partnership. Be the go-to strategic finance partner for the VP of Marketing and their leadership team- embedded enough to anticipate needs independent enough to push back when it counts.
• Marketing Measurement & ROI: Build and own the frameworks for measuring ROAS channel efficiency and attribution across paid brand and lifecycle and push beyond attribution toward what actually matters: causal incremental measurement. Own our evolution toward incrementality testing and Marketing Mix Modeling (MMM) so we can answer not just what got credited but what the next dollar actually drives.
• Unit Economics: Own our unit economics model reporting and insights. Leverage this to drive investment decisions and external investor relations.
• Planning: Lead marketing planning. Own the annual and long-range planning process for the marketing org - setting targets stress-testing investment cases and building the financial narrative that earns executive confidence. Partner with Marketing Sales and Product to quantitatively validate where Checkr should place its biggest bets.
• AI: Build for scale with AI. Develop AI-powered workflows automated reporting and intelligence systems that give the FP&S team and our marketing partners an analytical edge.
• Executive Communication: Influence at the top. Present findings and recommendations directly to senior leaders with the clarity and conviction to move decisions.
• Budget Mgmt: With the support of the Strategic Finance analyst govern the budget management and reporting for the COOs overall budget.

What you bring

• 8 years of progressive finance experience including at least 4 years as a dedicated partner to B2B marketing organizations. A foundation in investment banking private equity or management consulting is a strong plus.
• Deep fluency in marketing economics - you can build a channel ROI model from scratch and explain ROAS to a CMO in plain English. You are comfortable being the connective tissue between the CFO and CMO.
• Fluency across the marketing measurement stack from multi-touch attribution to incrementality testing and MMM. You understand the limits of each method and know when to use which and youve helped organizations move up that maturity curve.
• Experience across both PLG and sales-led go-to-market motions. You understand how marketing measurement attribution and investment decisions differ between self-serve and direct sales channels and youve built frameworks that account for both.
• A track record of driving business outcomes through financial insight not just reporting. You influence strategy; you dont just measure it.
• Youve built something with AI - a model an automated analysis a workflow. You see it as a core part of how great finance teams operate not a novelty.
• Expert-level financial modeling with an instinct for what actually moves the business.
• Strong executive presence - you communicate with clarity and conviction whether youre in a working session or exec review.
• Hands-on experience with Marketing Anlaytics tools (ie. HockeyStack) Salesforce BI tools (ie. Omni Looker Tableau) and SQL.
• You identify problems before theyre handed to you and you do your best work when the answer isnt obvious.
• An A-player mindset with a strong bias for action: you raise the bar move with urgency stay resilient through ambiguity and take ownership to deliver meaningful outcomes.

What We Offer

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical dental and vision coverage
• Up to $25K reimbursement for fertility adoption and parental planning services
• Flexible PTO policy
• Monthly wellness stipend

At Checkr we believe an in office work environment strengthens collaboration drives innovation and encourages connection. Our hub locations are Denver CO; San Francisco CA; Nashville TN; and Santiago Chile. Individuals are expected to work from the office 3 days a -office perks are provided such as lunch five times a week a commuter stipend and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.

Equal Employment Opportunities at Checkr
Checkr is committed to building the best product and company which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds including those whose histories are impacted by the justice system in accordance with local state and/or federal laws including the San Franciscos Fair Chance Ordinance.

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