Senior Staff Specialist Regional Marketing

The Senior Staff Specialist Regional Marketing is responsible for the go-to-market strategy execution and growth (the how) within a specific territory lifecycle management and commercial success of MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS Flash memory Wireless performance and peripheral sets application requirements) into value propositions that resonate with customers.

Kind of General Manager of that region. adapting the global strategy and pivot it to fit local market dynamics ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach. Collaborate with Sales and other stakeholders to identify high-value white space and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately acting as the Voice of the Region ensuring that local requirements and competitive shifts directly influence the future products roadmap.

Key Responsibilities

Job functions would include (but not limited to):

Demand Creation & Design-Wins

• Targeting: Identify the high potential customer
• Promotion: Execute regional seminars tech days partner scouting enablement and trade shows.
• Funnel Management: Track the Design-In to Design-Win pipeline to ensure future revenue is secure.
• Opportunity: Uncover opportunity and support to close and win
• Distribution Management: Work with distributor to support Key account and long tail customers.
• Customers: Establish deep relationships with key customers and align on product roadmap and D-in/win support
• Price Positioning: Adjust local pricing to stay competitive against local players or customer share in synch with company ambition.

Key Customer Initiatives

• Account Profile: Working with sales (Customer Roadmap Competition landscape SKU map SAM key target opportunities/sockets SWOT customer org)
• Engagement strategy and customer relationship
• Roadmap impact and alignment
• Account strategy
• Action plan
• Long term tracking

Go-To-Market (GTM)

• Collateral customization: Adapt high-impact pitch decks product positioning articles.
• Sales Enablement: In collaboration with FAE/AE Train sales teams and Partners on new products fighting guide and tech trend to leverage.
• Ecosystem Development/nurturing: Ensure the MCU/MPU/CONNECTIVITY has the right extras by training the partners preparing evaluation boards IDE support and software libraries.
• Local 3rd party: Strong local engagement and partner identification.

Strategy & Roadmap

• Market Analysis through Customer lens: Identify emerging trends in IoT Industrial Automation Consumer Electronics...
• Competitive Intelligence: Keep tabs on competitors to ensure pricing and performance remain superior.

Voice of the Region (VOR)

• Feedback Loop: Collect specific regional requirements. Its your job to convince the global team to put it on the roadmap.
• Competitor Scouting: Monitor what competitors are doing locally

Qualifications :

• Bachelors degree in Electrical Engineering Computer Engineering or related technical fields. Masters degree or MBA is a plus.
• 10 years of experience in semiconductor embedded systems or related industries.
• 5 years in product marketing or product line management.
• Experience in P&L management Strategic Marketing Technical Marketing Business development Applications Supply chain management Cost management or related roles.
• Understanding of microcontroller or microprocessor or connectivity applications in consumer industrial automotive and data center or communications infrastructure applications and systems.
• Understanding of:
  • Microcontroller architectures (ARM Cortex RISC-V etc)
  • Connectivity Technology (WiFi Bluetooth NFC)
  • Embedded software ecosystems
  • Semiconductor cost structures wafer economics and supply chain dynamics

Additional Information :

Pay Transparency (approved text)

The expected annual pay range for this position is $180000 - $210000. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location applicable experience and skillset of the candidate.

Renesas offers a full range of elective benefits including medical health savings account (with applicable medical plan) dental vision health and/or dependent care flexible spending accounts pre-tax commuter benefits life insurance AD&D and pet addition to elective benefit options benefited employees receive company-paid life insurance and AD&D LTD short term medical benefits as well as paid sick time paid holidays and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

Remote Work :

No

Employment Type :

Full-time