Senior Social Strategist (TEMP)

At GSD&M were on a mission to build First & Only brands meaning the first to do it and the only ones who can. Were able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. Were humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because thats what it takes to build and be First & Only.

Temp/Freelance Role August through December with potential for full-time

• Job Title: Senior Social Strategist(TEMP)
• Department: Social
• Reports to (Position): Associate Director Social
• Supervisory Responsibilities (Y/N):Yes
• FLSA Status (Exempt vs. Non-Exempt): Exempt
• Location: Austin or Remote

Position Function:

Senior Social Strategistsare responsible fordeveloping and leading the activation of a brand(s) social media strategy and day-to-day decision-making. The Senior Social Strategist is a very dynamic role thatdemonstratesmastery of the fundamentals of social media including strategy channel and content plans community management influencer strategy paid social and measurement frameworks. The role requires a passion for social media and the ability toleveragethat deep understanding into effective social-first content and experiences for our clients. This role is a collaboration champion working closely and productively with disciplines and key stakeholders across brand strategy comms strategy creative account leadership external agencies the pursuit of First & Only solutions.

Key Responsibilities:

• Develop holistic social media strategies including audience definition channel plan content framework content rollout plans socialvoiceand measurement plans.

• Participate in client intake calls and process client briefsin order todevelop social-activation briefs for creative teams.

• Partner and collaborate with creative and production teams to translate an idea into social-first application within budget parameters.

• Collaborate with paid social team on both campaign and evergreen strategies and deliverables.

• Lead and manage brand influencerprogram(in collaboration with clients) and create influencer briefs.

• Oversee the development of communication guidelines and social voice.

• Oversee content/editorial calendar development.

• Identifyopportunities to proactively engage with relevant industry influencers and events onsocial.

• Provide ongoing thought leadership strategicguidanceand industry-best practices to both clients and internal agency teams.

• Leverage a variety of social tools and data (social-media-management platforms social listening influencer etc.) to inform andoptimizestrategy and content approach.

• Develop and/or oversee POVs on a range of social topics as needed.

• Monitor trends and updates in social mediaecosystemand synthesize into clear brand implications and opportunities.

• Own and manage platform partner relationships.

• Activelyparticipatein the growth and development of Social Strategists and Social MediaManagers.

• Collaborate withanalystto inform monthly dashboard and ad hoc reporting to drive continuous optimization.

• Identifyopportunities to fuel an ongoing learning agenda.

Minimum Qualifications:

• Fluent across a variety of social channels as an active and passionate participant.

• Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines.

• Familiarity with social media analyticsinsightsand reporting.

• Strong written and verbal communication skills with the ability to simplify complex ideas for client executive and cross-functional audiences.

• Proven ability to craft and deliver compelling storytelling through client presentations using data insights and narrative structure to influence stakeholders and drive engagement.

• Demonstrated ability to manage client and internal relationships.

Preferred Qualifications

• 5 years experience

• Experience with large national brands is a plus.

• Deep understanding and participation in emerging platforms ()

• Working knowledge ofsocial-media-managementsoftware and monitoring/listening tools is a plus.

• Technical understanding and ability topick upnew tools quickly.

• Working or applied knowledge of paid social strategies/tactics.

• Routinely takes initiative to improve process/workflow/methodologies.

Key Characteristics for Success:

• Community: You are effective in managing internal relationships across a wide variety of disciplines.

• Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work.

• Curiosity: Naturally curious about the social landscape new and developing channels features and creative techniques to explore test and implement

• Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your team.

At GSD&M inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better makes our agency better and ultimately makes the industry better. Thats why were proud to be recognized by the Advertising Federations Mosaic Awards year after year for our efforts in diversity equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters all while enjoying generous benefits plenty of time off and opportunities for growth whether youre just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age gender ethnicity sexual orientation disability pregnancy or maternity religion or belief marriage or civil partnership gender identity expression or realignment. If you require a medical or religious accommodation during the job application process please reach out to for support.

This role requires regular in-office presence with a minimum of three days per week to engage and collaborate in in-person team interactions and meetings as required.