Senior Social Strategist

Apples communications team shapes and shares with the world the stories about our innovative products and services and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations journalism social media writing and buzz marketing. Were looking for trailblazing creative and collaborative professionals from a variety of fields. If thats you then your next home may be here. Come and do the best and most exciting work of your career at Apple!

The Senior Social Strategist will shape and lead the social strategy for a new social presence showcasing the best of Apples design news products and impact in the world. Theyll work closely with a cross-functional editorial team to create ongoing content meant to attract and engage an audience in social.

In partnership with the Editorial lead help shape and lead the social strategy for editorially-led social presencenLeading cross functionally opportunities across the business for cultural product and values insights around our brand and productsnInvestigating topics around the company for potential stories nBriefing and working with creative teams to create content for Instagram nProviding expertise on Instagram formats behaviors features and trends nConveying strong perspective on what makes great social video nGrowing and nurturing a community of fans nIdentifying clear metrics of success on Instagram and learning from them

10 years experience in social understanding of social platforms their evolving formats and audience engagement in identifying social culture creators and communities for leading editorial-driven social strategy for always-on brand channels defining content architecture and sustaining a distinct consistent brand or social agency/brand/publisher experience evidenced by a portfolio of top-tier -record of collaboration in large cross-functional teams particularly with creatives and of social best practices staying ahead of cultural trends and ability to analyze and drive insights to predict how the handle will and can evolve.

Experience in publishing journalism or related fields with a strong viewpoint on visual storytelling. nSharp perspective on what makes effective and culturally resonant socially-driven creative to simplify complex with social analytics translating metrics into creative for Instagram understanding its evolving trends and community by nature with experience thriving in fast-paced newsroom-style team environments.