Senior Search Planner

We are Heartbeat the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves every day to tearing down the status quo and ensuring our clients brands are impossible to ignore.

If youre interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options you might be our next Senior SearchPlanner.

What you already know:
By now youve done everything that builds a solid foundation for a Senior Search Planner with 3-4 years under your belt. Keyword research account restructures expertise in Microsoft Advertising Google Ads and SA360 platformsyou feel like an old pro at these. But there are some tricks and skills youve refined even more:

• Account Optimizations
• Vendor communication: Google Microsoft SA360
• Budget management (daily monthly annually)
• Communication with internal/external stakeholders

How youll help the team:
This team is looking for someone who brings lots of laughs and no ego. Were a team that loves to share memes successes and processes that help us learn from failure (and its OK to fail if we all walk away knowing more than we did). Beyond that heres what your responsibilities will be:

• Provide high-level insights and recommendations on account performance
• Ability to present ideas and gain consensus and support
• A high level of energy and initiative to explore conceptualize and implement new processes and workflows
• Produce insightful client-facing reports via PowerPoint
• Conduct keyword research and competitive market analysis
• Recommend testing opportunities/optimizations to clients and internal teams
• Notify team of industry findings
• Ability to work with little to no oversight.
• Oversight of day-to-day management of paid search accounts
• Ability to forecast metrics and account performance

How youll grow:
Senior Search Planner is where youll start but were always planning for where youll go. Our Senior Planners are all expected to hone skills that will help build on their careers. Those skills include:

• Building Search best practices documents
• Greater responsibility maintaining team and client health
• Leading SEM tactical planning
• Shepherd creation of media plans/media recommendations
• Developing POVs on SEM industry updates/changes
• Increased face time with clients

Hell yes I want to do all of that. But tell me more about Heartbeat

Heartbeat is the healthcare marketing & advertising Challenger Agency headquartered in NYC and powered by 300 smart people all over the US. Weve been named Best Place to Work byAdAgeandMMMeight times celebrated as a Diversity & Inclusion Champion byMedAdNews and heralded as an iconoclastic creative community for more than a quarter century.

We care about three big things:

1. Ensuring our Client Brands are Impossible to Ignore
We take on brands intent to break through entrenched habits reach audiences others struggle to move and stand apart in markets crowded. That means every challenge every decision is an opportunity to find blue water invent a new solution or conjure Creative that provokes & delights. Checking a box is not in our DNA.

2. Standing as Challengers to the Status Quo

As sherpas & partners to marketers who have big mountains to climb and the motivation to make it happen we relentlessly deliver on our core values: ambition insight invention courage and positive impact. This isnt for everyone. It is definitely for us.

3. Being the Best Place Youll Ever Work

Were the most diverse agency in healthcare by design: being the Challenger Agency means outside perspectives and new thinking arent niceties. Theyre necessities. We foster that with compassion curiosity and a healthy dose of comic relief. Advertising can be hard: so we take every moment to celebrate.

We hope youll experience all that for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health one of the largest health communications networks in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe offering us unparalleled global reach and resources.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

#LI-LD3