Senior Search Engine Marketing Manager,

is looking for aSeniorSearch EngineMarketing Managerresponsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies feed-based automation and API integrations to expand B2C lead generation and traffic acquisition.

You willbe responsible forour SEM operationsutilizingsophisticated signal-based approaches to ensure market dominance through technical efficiency and performance at scale.The ideal candidate is skilled atmaking data driven decisions thatimpactlarge scale measurable growth in a fast paceddynamic environment.

This positionis5 days in our Atlanta office.

Responsibilities:

• Develop and execute SEM strategy across Google Ads Microsoft Advertising and emerging platforms

• Own budget allocation pacing and optimization to maximize ROI and scale

• Drive performance improvements across bids keywords creatives and campaign structure

• Build reporting frameworks and deliver actionable insights through dashboards and presentations

• Lead testing and adoption of new features automation and growth opportunities

• Partner with analytics creative product and external teams to ensure data integrity and drive performance

• Monitor competitive landscape and provide insights to sales and marketing teams

• Explore and test ways to improve program performanceutilizingAI techniques

BasicQualifications:

• Bachelors degree from an accreditednot-for-profit in person University or CollegeinMarketing orotherrelevantfield.

• 7yearsof work experience in business marketing search (SEM/SEO)or related professionalarea.

• Experience managing andoptimizing$50MM annual digital marketing budgets across major performance marketing platforms and channels.

• A track recordof commitment to prior employers

• Deepexpertisein Google Ads and Microsoft Advertising including advanced campaign types.

• Significant experiencemanaging and scaling paid search budgets to drive measurable business impact including managing a program within an organization in-house.

• Strong analytical skillset with experience in Google Analytics (or similar) and advancedproficiencyin Excel/Google Sheets.

• Proficiencywith conversion tracking attribution models and ensuring data integrity across platforms.

• Strongverbal and writtencommunication skills with experience presenting performance insights and strategy to senior leadershipand draftingwritten summaries.

Preferred Qualifications:

• MBA preferred

• Knowledge/experience of multifamily industry a plus

• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy

• Experience working with large datasets and querying databases (e.g. GoogleBigQuery)

• Experience with enterprise bid management platforms such as Search Ads 360

• Experienceleveragingbusiness data and feed-based signals to power automated bidding and campaign optimization

• Hands-on experience with tagging and tracking implementation

• Familiarity with AI tools to automate workflows generate insights and enhance campaign efficiency

Whats in it for you
When you join CoStar Group youll experience a collaborative and innovative culture working alongsidethe best and brightest to empower our people and customers to succeed.