Senior Qualitative Insight Specialist
St. Louis, MO - USA
Job Summary
About Us:
Brados Insight is a fresh intimate understanding of peoples beliefs that has the power to genuinely change behavior. Our team takes on the most complex problems and provides solutions that are both simple and surprising.
In 1996 Brado started as a creative agency. Believing most research approaches stymied creativity versus inspiring it Brado saw an opportunity to shift to a new kind of strategic marketing research firm. Today the Brado insight team is nationally recognized for its creativity and inspirational insight.
The Role:
Position Summary
Brados Senior Qualitative Insight Specialist (IS) has already established a career in research and strategy executing research to better understand consumers and customers. The Senior Qualitative IS is learning to translate research into strategy at all phases of the project. They execute research and develop and polish project deliverables under the leadership of a more senior strategist learning to perfect their expertise in both research and strategy.
Key Areas of Responsibility
- Projects:
- Accountable for ensuring all assigned aspects of the project are delivered on time and against client objectives.
- Thinks proactively throughout the project to anticipate and quickly escalates and addresses changes to approach design objectives etc.
- Supports the design of studies and contributes to writing proposals
- Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities and structures of questions that better address objectives and fit with participant type.
- Effectively moderates 1:1 and group interviews and online engagements (Communities Remesh etc.) spending typically 15% of their time doing live moderation.
- Demonstrates an ability to connect the dots identifying emerging themes and how they connect to the bigger story.
- Incorporates and suggests strategic elements for the report including the story flow emerging implications (so-what) and recommendations (now-what).
- Begins to determine appropriate visual elements to communicate the story.
- Demonstrates the ability to leverage client / industry knowledge and external frameworks (e.g. Michael Porters Five Forces The Habit Loop) anecdotes (i.e. metaphor and story) constructs macro and micro-trends psychological understanding etc. to elevate the strategy.
- Writes succinctly to the audience with clarity conviction and tension as well as polish and professionalism.
- Client Relationships:
- Demonstrates a confident professional respectful agile presence when engaging with the client.
- Develops rapport and builds empathy for and with the client leading to long-term relationships.
- Develops and continually seeks to deepen understanding of the clients business and the individual client to ask the right questions anticipate needs.
- Stays calm and collected even with difficult clients and escalates challenges as needed.
- Insight Department Activities
- Supports department specific initiatives
- Develops positive relationships with clients and other Brado teams
- Successfully represents Brado in external facing settings (e.g. conferences new business presentations or networking events).
Requirements
- 3 years experience moderating and delivering excellent client deliverables in a market research or agency setting.
- Bachelors Degree ideally in business journalism marketing economics social sciences (psychology anthropology sociology).
- Pharmaceutical med tech / med device and consumer health market research experience with patients and healthcare professionals is a strong plus.
- Willingness to travel (up to 25% of your time) and be flexible in scheduling to accommodate project needs
- Aligns with and Models our values: People Commitment Aspiration Trustworthiness & Impact
Benefits
- Health Care Plan (Medical Dental & Vision)
- Retirement Plan (401k IRA)
- Life Insurance (Basic Voluntary & AD&D)
- Paid Time Off (Vacation Sick & Public Holidays)
- Family Leave (Maternity Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
Required Experience:
Senior IC