Senior Qualitative Insight Director

About Us:

Brados Insight is a fresh intimate understanding of peoples beliefs that has the power to genuinely change behavior. Our team takes on the most complex problems and provides solutions that are both simple and surprising.

In 1996 Brado started as a creative agency. Believing most research approaches stymied creativity versus inspiring it Brado saw an opportunity to shift to a new kind of strategic marketing research firm. Today the Brado insight team is nationally recognized for its creativity and inspirational insight.

The Role:

Were looking for a Senior Qualitative Insight Director to join our team. This individual is a creative problem solver who consistently and effectively executes projects often as a coach mentoring teammates. You must be able to quickly gain the confidence of clients who see Brado as strategic consultants beyond traditional market researchers. You must be able to engage an audience writing and presenting your ideas observations and recommendations in a clear compelling manner. Above all you must be a tremendous strategic thinker someone who inspires confidence by consistently identifying insight that provides clear direction for clients and their agencies.

Key Areas of Responsibility

• Projects:
• Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
• Consistently thinks proactively throughout the project to anticipate and quickly addresses changes to approach design objectives etc.
• Effectively designs studies and writes proposals.
• Thoughtfully crafts questionnaires and discussion guides with appropriate techniques and activities and structures questions that address objectives and fit with participant type.
• Effectively moderates 1:1 and group interviews and online engagements (e.g. Communities Remesh).
• Creatively and quickly connects the dots identifying emerging themes and how they connect to the bigger story.
• Consistently incorporates strategic elements into the report including the story flow emerging implications (the so what) and recommendations (the now what)
• Appropriately adds visual elements to communicate the story.
• Leverages client and industry knowledge and external frameworks anecdotes constructs macro and micro-trends psychological understanding etc. to elevate the strategy.
• Writes succinctly and to the audience with clarity conviction and tension as well as polish and professionalism.

• Client Relationships:

• Commands a confident captivating respectful agile and consultative presence when engaging with the client.
• Develops rapport and builds empathy for and with the client leading to long-term relationships.
• Develops and continually deepens understanding of the clients business and the individual client to ask the right questions and anticipate needs.
• Proactively addresses issues or opportunities in the clients business including further research or strategy work.
• Manages tenuous client situations with a steady presence and coaches the team to do the same.

• 10 years experience moderating and delivering excellent client deliverables in a market research or agency setting.
• 6 years of strategic market research advertising creative or account planning experience with research advertising creative or digital agencies and/orexperience as a marketing executive marketing consultant behavioral scientist or usability and user experience consultant or researcher
• Pharmaceutical med tech / med device and consumer health market research experience with patients and healthcare professionals is a strong plus.
• Aligns with models and coaches our values: People Commitment Aspiration Trustworthiness & Impact.
• Willingness to travel (up to 25% of your time) and be flexible in scheduling to accommodate project needs.

• Health Care Plan (Medical Dental & Vision)
• Retirement Plan (401k IRA)
• Life Insurance (Basic Voluntary & AD&D)
• Paid Time Off (Vacation Sick & Public Holidays)
• Family Leave (Maternity Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home

Required Experience:

Director