Senior Programmatic Media Specialist

Job Description

As a Senior Programmatic Media Specialist at MediaOne General Motors in-house media agency you are the goto expert for programmatic performance on your assigned GM brands (e.g. Chevrolet GMC Buick Cadillac OnStar and corporate campaigns). Youll own the bridge between handsonkeys execution and strategic recommendationstranslating complex data into clear stories guiding optimization roadmaps and helping shape how we invest across programmatic channels.

Youll partner directly with brand leads planners audience and analytics teams and may provide daytoday guidance to more junior specialists to ensure we deliver consistent bestinclass work for GM.

Lead performance & optimization strategy:

• Own inflight optimization strategy across display online video CTV audio and emerging programmatic formats for your GM brands.

• Diagnose channel audience and inventory performance to recommend smart shifts in:

• Format and channel mix.

• Deal mix (open exchange vs PMPs vs programmatic guaranteed).

• Bid strategies (manual vs algorithmic tCPA tROAS vCPM etc.).

• Proactively design and run structured test agendas (e.g. SPO initiatives new supply partners new optimization levers) and roll successful tactics into MediaOne playbooks.

Stakeholderfacing performance ownership:

• Serve as a primary point of contact for programmatic performance discussions with internal GM stakeholders (brand planning analytics) and as needed senior marketing partners.

• Build and present performance narratives that connect programmatic metrics to GM business outcomes and nextstep recommendations.

• Help shape POVs on platform changes market shifts and identity/measurement challenges for your brands.

Channel excellence & innovation:

• Contribute to the development of MediaOne programmatic best practices guardrails and standards.

• Evaluate and pilot emerging DSP features automation and AIdriven optimization toolsbalancing innovation with control transparency and accountability for GM.

• Identify and help resolve nonroutine challenges (e.g. frequency fragmentation underdelivery in constrained environments performance drops after policy changes measurement discrepancies).

Team guidance & quality control:

• Provide guidance and informal mentorship to Programmatic Specialists on campaign setup QA and optimization techniques.

• Help prioritize workload across brands and campaigns troubleshoot platform issues and escalate vendor/platform problems when needed.

• Champion high standards for QA documentation and adherence to GM brand safety suitability and privacy requirements.

Background & experience:

• Bachelors degree required

• 4 years of experience in programmatic media buying with meaningful budget responsibility and multiformat exposure (ideally across large complex advertisers).

Technical depth:

• Strong handson experience in one or more enterprise DSPs (DV360 The Trade Desk Amazon Yahoo etc.) across display video and CTV; audio and other formats a plus.

• Ability to independently troubleshoot and resolve DSP related discrepancies

Deep working knowledge of:

• Deal types and inventory strategy (open exchange PMPs preferred deals programmatic guaranteed).

• Optimization levers across bids budgets audiences inventory and creative.

• Quality and compliance controls (viewability IVT/fraud brand safety/suitability geo and regulatory considerations).

• Familiarity with identity and measurement topics (cookie deprecation clean rooms crossdevice measurement) and how they influence optimization strategies for GMs brands.

Analytical & strategic skills:

• Excellent analytical skills; comfortable interrogating large datasets and distilling them into clear prioritized action plans.

• Ability to think beyond channel silos and understand the role of programmatic within broader fullfunnel and omnichannel plans for Chevrolet GMC Buick Cadillac OnStar and corporate campaigns

• Track record of designing tests interpreting results and scaling successful tactics.

Communication influence & leadership:

• Strong presentation and storytelling skillsyou can make complex performance and auction dynamics understandable to nonspecialists.

• Confident working with and influencing crossfunctional partners and more senior stakeholders within GM and MediaOne.

• Demonstrated ownership mindset: you work under general guidance set your own plan within agreed guardrails and raise flags early when somethings off.

• Experience informally coaching or supporting junior team members is a plus.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job may be eligible for relocation benefits.

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