Senior Program Manager, Marketing Systems

Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple engaging and inspiring marketing . Program Manager of Marketing Systems leads the operational execution management and governance of the critical digital frameworks and initiatives that define Interactives global presence. This role is a strategic lead accountable for ensuring that complex digital programs ranging from design systems to marketing platform optimizations are delivered with operational rigor and measurable outcomes while partnering closely with engineering to deliver scalable performant solutions.

The role serves as a primary connective node between Design Engineering and Product driving shared accountability removing systemic blockers and ensuring cross-functional alignment at every stage of delivery. This includes partnering across product management and engineering to ensure business needs are met from operational Worldwide (WW) workflow definition and optimization to contributing into measurement frameworks that track go-to-market (GTM) velocity and program impact. The role operates with discretion managing large-scale initiatives and regularly engaging senior leadership to drive the evolution of digital role drives the programmatic delivery and governance of marketing systems and digital frameworks that power Interactives global web presence serving as the operational bridge between Design Engineering and Product to ensure complex initiatives ship with quality scalability and measurable business impact.

Lead the translation of creative and business intent into operational roadmaps that preserve quality standards while enabling multi-platform global reuse across Interactives the programmatic readiness rollout sequencing and cross-team coordination required to deploy the Unified Design System (UDS) into production workflows at and refine fiscal year and quarterly roadmaps aligned with Marcom Interactive priorities driving delivery quality and timeline outcomes across multiple concurrent work with Engineering and Product Management to translate business requirements into platform capabilities including workflow optimization measurement instrumentation and go-to-market velocity and maintain the operational cadence including stand-ups planning sessions retrospectives and milestone reviews; ensuring consistency and accountability across all and eliminate recurring process bottlenecks through root-cause analysis implementing systemic fixes rather than one-off trade-offs between bespoke creative expression and scalable system reuse guiding teams toward decisions that balance creative excellence with operational regularly with senior leadership across Experiences Communications and Engineering to drive alignment report on program health and course-correct as needed.

10 years of program management experience in digital marketing marketing technology or web platform delivery with a track record of managing large-scale cross-functional experience partnering directly with Engineering and Product teams to define requirements align on roadmaps and co-own delivery establishing and running operational frameworks including planning cadences RACI models escalation paths and milestone governance across multiple concurrent ability to navigate ambiguity and drive alignment among senior stakeholders with competing priorities particularly at the intersection of creative technical and business with design system adoption marketing platform rollouts or similar systems-level programs that require coordinated change management across global teams.

Background working with or alongside design systems teams (contribution models governance adoption metrics).nExperience in a marketing organization at a consumer technology company with familiarity in how global web content is produced localized and published at with content management platforms front-end frameworks or marketing technology stacks enough to engage credibly with engineering partners on technical defining or contributing to measurement frameworks that track operational health go-to-market velocity or program to Agile Lean or similar delivery methodologies applied in creative or marketing contexts (not just software development).nExperience managing programs that span both internal teams and external agency PMP2 or equivalent program management certification.