Senior Product Marketing Manager

• Title of Role: Senior Product Marketing Manager
• Location: Washington DC hybrid
• Company Stage of Funding: Venture-Backed Healthcare Life Sciences Government Data Enterprise B2B AI
• Office Type: Hybrid
• Salary: $135K$160K

Were representing a public benefits corporation that develops innovative data-driven health technology products aimed at enhancing health outcomes. This company serves a diverse clientele including private sector entities such as pharmaceuticals and clinical research organizations as well as public sector institutions like foundations and state governments.

• Lead the development and execution of comprehensive product marketing strategies that resonate with both healthcare and government sectors.
• Collaborate with cross-functional teams to define product positioning and messaging that highlights the unique value propositions of our offerings.
• Conduct market research and competitive analysis to identify trends and opportunities within the healthcare and life sciences industries.
• Create compelling marketing materials including case studies white papers and presentations to support sales and business development efforts.
• Measure and analyze the effectiveness of marketing campaigns utilizing data to drive continuous improvement and optimize performance.
• Act as a key liaison between product management and sales teams to ensure alignment on product features and market needs.

• 610 years of experience in product marketing preferably within the healthcare life sciences or technology sectors.
• Proven track record of developing successful marketing strategies that drive product adoption and revenue growth.
• Strong analytical skills with experience in market research and competitive analysis.
• Excellent communication skills with the ability to craft persuasive messaging tailored to diverse audiences.
• Experience working in a hybrid environment and collaborating with remote teams.

• Familiarity with AI-driven technologies and their applications in healthcare.
• Previous experience in a venture-backed startup or growth-stage company.
• Knowledge of regulatory considerations in healthcare marketing.

The base salary for this role is between $135K and $160K complemented by a comprehensive benefits package designed to support your health and well-being.

Required Experience:

Manager