Senior Product Marketing Manager, Ring & Blink Subscriptions, Ring Customer Experience & Engagement

Ring and Blink help millions of customers feel safer at home through smart cameras video doorbells alarms and AI-powered services that bring those devices to life. As subscriptions become a core part of how customers experience our products we are growing the marketing team that defines and ships those experiences.

We are hiring a Senior Product Marketing Manager to join our subscriptions marketing team. You will help shape how customers discover adopt and stay engaged with Ring and Blink subscription services. You will partner closely with Product Engineering Data Science Analytics Creative and our international teams to bring new features and services to market and you will use artificial intelligence and machine learning both as a marketing tool and as the substance of what we sell to deliver experiences customers love.

This is a builder role. We are looking for a marketer who writes clear strategy ships measurable programs raises the bar on customer insight and is excited to work in a category where the product is changing fast.

Key job responsibilities
In this role you will:

- Develop and execute go-to-market strategy for subscription services including new feature launches AI-powered customer experiences and ongoing engagement programs

- Partner with Product Engineering and Data Science to translate product capabilities into clear customer benefits and influence the product roadmap based on customer insights

- Define audience strategy messaging and positioning for subscription marketing across owned channels

- Lead experimentation programs end-to-end design tests set success criteria partner with analytics on measurement and scale what works

- Use generative AI and machine-learning tools to accelerate marketing workflows including insight generation content drafting audience analysis and creative iteration

- Bring marketing rigor to international markets partnering with regional teams on localization for their respective marketes regulatory communications and market-specific go-to-market plans

- Author written narratives that report progress surface customer insights and recommend next investments

- Partner with Creative Legal Finance and Lifecycle Tech to ship programs across email push in-app and other owned surfaces

A day in the life
A typical week includes leading a working session with Product on a feature launch reviewing creative for an upcoming campaign walking analytics through a measurement plan briefing an international team on a localization plan drafting a written narrative prototyping copy or audience work using generative AI tools seeking out and experimenting with existing and new generative AI tools and bringing a recommendation to leadership on what to ship next.

About the team
The Ring and Blink Subscriptions Marketing team owns the marketing strategy and execution for our subscription services. We work backwards from the customer we measure what we ship and we partner closely with Product Engineering Science and Analytics. We invest in mentorship and career growth we set a high bar for written strategy and we are building a team where artificial intelligence is part of how we work and what we deliver.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Hawthorne - 142800.00 - 193200.00 USD annually