Senior Product Marketing Manager, Handshake AI

Handshake was founded on a simple belief that everyone deserves a path to a great career regardless of where they went to school or who they know. Today we power 25 million job seekers 1 million employers and 1600 educational institutions.

In 2025 we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations publish benchmarks and push the boundary of data. Weve grown from $0 to $1B run rate and pay $60M to over 30K individuals every month.

Why join Handshake now:

• Shape how every career evolves in the AI economy at global scale with impact your friends family and peers can see and feel

• Partner hand-in-hand with world-class AI labs Fortune 500 partners and the worlds top educational institutions

• Work together with engineers scientists operators and more from Palantir Meta Scale AI and former YC founders

• Build a massive fast-growing business with billions in revenue

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs working on their most complex data at the largest scale.

Youll be the end-to-end product marketing owner for Handshake AIs frontier lab business the connective tissue between research product sales and the market. Youll translate deep technical work into positioning that lands with researchers and lab leadership then arm sales with everything they need to close and grow those relationships. This is a build-from-scratch seat: youll set the GTM playbook for a business growing faster than almost anything in AI.

• Positioning & Strategy: Build end-to-end positioning messaging and competitive strategy for Handshake AIs frontier lab business keeping it unified with Handshakes broader career-network story rather than siloed as a separate business.

• Research Translation: Partner with the HAI research team to turn technical research outputs into market-ready content building Handshake AIs credibility with researchers and the broader AI community.

• Sales Ownership: Serve as the primary PMM point of contact and decision-maker for how Handshake AI shows up in lab-facing conversations value props proof points pricing/packaging narratives and objection handling.

• Sales Enablement Materials: Build and maintain the playbooks talk tracks competitive one-pagers and pitch assets the field runs on iterating based on direct feedback from Sales.

• GTM Strategy: Partner with HAI Product and Sales leadership to shape long-term product and GTM strategy synthesizing customer competitive and market insight into clear executive recommendations and codify the frameworks launch templates and messaging systems the broader team reuses.

• Event & Field Marketing: Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences owning messaging for executive dinners field events and conference activations.

• 6 years of experience in product marketing content marketing or a related B2B marketing discipline

• Comfortable operating in ambiguity you can make progress without a perfect brief and know how to prioritize

• Ability to influence at all levels including executives

• Strong project management skills with experience coordinating complex multi-stakeholder launches

• Experience building sales enablement materials including competitive positioning and technical demo content

• A track record of 0-to-1 program building comfortable building from scratch wearing multiple hats and scaling based on data

Bonus points:

• Experience in the human data or AI training data field

• Background partnering directly with researchers scientists or other technical stakeholders

Handshake delivers benefits that help you feel supported and thrive at work and in life. The below benefits are for full-time US employees.

Ownership: Equity in a fast-growing company

Financial Wellness: 401(k) match competitive compensation financial coaching

Family Support: Paid parental leave fertility benefits parental coaching

Wellbeing: Medical dental and vision mental health support $500 wellness stipend

Growth: $2000 learning stipend ongoing development

Remote & Office: Internet commuting and free lunch/gym in our SF office

Time Off: Flexible PTO 15 holidays 2 flex days

Connection: Team outings & referral bonuses

Explore our mission values and comprehensive US benefits at Experience:

Manager