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Senior Product Marketing Manager, Growth

Linktree

Job Location:

Los Angeles, CA - USA

Yearly Salary: USD 180000 - 215000

Posted: 25 September 2026 (9 hours ago)

Application Deadline: 23 December 2026

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

The Role

Were looking for a Senior Product Marketing Manager Growth to lead how Linktrees monetization strategy is defined understood and brought to market. This is a highly strategic role with broad organizational influence responsible for shaping the long-term positioning pricing narrative and go-to-market strategy for Linktrees paid products and broader revenue ecosystem.

Youll operate as a key strategic partner to Product Growth Data Design Finance and Executive Leadership helping shape monetization strategy from its earliest stages through launch and optimization. Youll bring a strong customer and market perspective to decisions around where Linktree invests how we package and price our products and how we communicate the value of paid experiences to our users.

Beyond individual launches youll establish the frameworks narratives and operating models that guide how Linktree approaches monetization across the business. Youll connect customer insight product strategy and commercial opportunity to help identify where we can create and capture greater value over time.

As one of the most senior individual contributors within Product Marketing youll have significant influence on product and company strategy serve as a trusted partner to senior leaders mentor other product marketers and raise the bar for how we communicate value across every customer touchpoint.

If youre energized by solving complex monetization challenges shaping products before theyre built creating category-defining narratives and influencing strategy at the highest levels of an organization wed love to meet you.

What Youll Do

Set Linktrees revenue product marketing strategy

Own and evolve the long-term product marketing strategy for Linktrees monetization ecosystem spanning subscriptions add-ons new revenue products and future pricing and packaging initiatives.

Define the positioning architecture and messaging strategy for Linktrees paid ecosystem creating a cohesive story that communicates value across user segments markets creator verticals and products.

Shape the strategic narrative for how Linktree evolves from a free product into a platform users see increasing value in investing in as their needs grow.

Translate customer insight market dynamics competitive intelligence and business priorities into clear strategic recommendations for senior leadership.

Identify emerging opportunities across Linktrees revenue ecosystem and influence where Product and Growth teams invest.

Shape pricing packaging and monetization strategy

Serve as a strategic partner to Product Growth Finance and Executive Leadership on pricing packaging bundling and monetization decisions.

Bring the customer and market perspective into strategic decisions well before products reach market influencing what we build who we build it for and how we create and capture value.

Lead customer segmentation willingness-to-pay research competitive analysis and value-based positioning to inform major monetization decisions.

Establish repeatable frameworks for evaluating pricing changes packaging opportunities and emerging revenue products.

Help leadership navigate complex monetization tradeoffs by connecting customer needs market dynamics product strategy and commercial impact.

Lead monetization go-to-market strategy

Set the GTM strategy for Linktrees most significant revenue initiatives across the customer lifecycle.

Determine audience prioritization positioning messaging hierarchy channel strategy launch approach and success metrics for new subscription offerings and monetization features.

Partner across Product Lifecycle Marketing Growth Brand Paid Creative Data and Finance to translate strategy into cohesive customer experiences.

Lead executive-level launch readiness for high-priority monetization initiatives ensuring teams are aligned around the customer narrative commercial opportunity and measures of success.

Build scalable GTM frameworks that improve how Linktree brings revenue products to market over time.

Elevate the in-product monetization experience

Partner deeply with Product and Design to shape how monetization experiences are designed and introduced within the product.

Define principles and messaging frameworks that guide upgrade journeys pricing surfaces onboarding experimentation feature gating and conversio

Linktree is committed to providing a fair and competitive compensation package including cash equity and benefits. The base salary offered for this role is targeted at $180000-$215000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location experience expertise and role scope and may vary from the range listed.

P.S. If you dont tick every box in this listing please dont rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes so if this role resonates with you hit that apply button!

Our Story

Were on a mission to empower anyone to curate grow and monetize their digital universe. We created the link in bio category and were just getting started. From creators artists and entrepreneurs to global brands were redefining how people connect with their communities showcase their content and promote products all in one link.

Today a community of 70 million use Linktree including icons like Adidas TikTok the UN Environmental Program The NFL Manchester United World Central Kitchen Sabrina Carpenter Olivia Rodrigo and Selena Gomez. With 48000 new accounts created every day Linktree is the fastest-growing leader in our space.

Weve teamed up with some of the worlds biggest platforms including TikTok Snap YouTube GoFundMe Spotify Google Stripe Reddit Laylo and Kajabi to unify Linkers digital spaces and we partner with retail brands Amazon Lululemon Nike Target Sephora Lululemon and more to share products they love.

Were a tight-knit passionate team building best-in-class tools that make online presence simple powerful and yours. If youre excited by the idea of shaping a new category setting the standard and making space for everyone to be seen and succeed wed love to meet you.

Where and How We Work

Were a global diverse team spread across continents with offices in London Los Angeles Melbourne and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While were mindful of time zones and occasionally collaborate outside the typical 95 we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids pets and delivery drivers are welcome.

How well help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

An annual wellbeing allowance to use on things like (but not limited to) fitness memberships development courses childcare travel charitable donations pet insurance home office set-up - the choice is yours!
100% coverage (and 80% for your dependents) of your monthly premiums for medical dental vision disability and life insurance for US-based employees.
Employer contribution towards your retirement.
Generous time off for vacation holidays parental leave volunteer time and other categories.
Employee stock option program - we want each and every employee to share in the companys success.

At Linktree we believe in promoting a culture that celebrates unique backgrounds talents and experiences and were proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued respected and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex gender identity race ethnicity disability pregnancy age or other lived experience. If you require accommodations to fully participate in our opportunities please dont hesitate to reach us at your needs are important to us.

Required Experience:

Manager

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