Senior Product Marketing Manager
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Job Summary
In partnership with Product Management Sales Customer Success Demand Generation Content Pricing & Packaging and other go-to-market stakeholders the Sr. Product Marketing Manager will help shape how Restaurant365 brings products and capabilities to market and drives adoption across the customer lifecycle.
This role is responsible for translating customer market and competitive insight into clear positioning messaging go-to-market recommendations and enablement priorities. The person in this role will serve as a strategic partner to Product and GTM teams ensuring that product value is clearly articulated consistently communicated and effectively supported across launches campaigns and customer-facing experiences.
The ideal candidate is an experienced B2B SaaS product marketer who is equally strong in insight generation strategic messaging and cross-functional execution. They are comfortable operating across multiple product areas andare alreadybuilding and using AI and agentsto improveproduct marketingprocess andefficiency.
Maintain ongoing research into customer needs market trends and competitive positioning. Turn insights into clear recommendations that inform roadmap messaging packaging and go-to-market planning.
Conduct win/loss analysisandparticipatein customer interviewsona regularcadence. Use segmentation and persona data to refine targeting and messaging for existing customer bases.
Ownongoingpositioning and messaging ensuring consistency across the customer journey includingwebsite experiences sales collateral campaigns event presentations and demosandcustomer-facing complex product capabilities into clear compelling narratives that resonate with internal teams and external audiences.
Partner with Product Management and cross-functional stakeholders to translate product direction into clear launch adoption and commercialization strategies.
Partner with Sales Enablement to provide the foundational inputs needed to build and maintain battlecards FAQs demo scripts and training materials that equip Sales and Customer Success to sell and support the product effectively. Partner with Sales leadership to gather feedback and close enablement gaps.
Partner with Demand Generation ContentPRand Customer Marketing teams to develop customer-facing content such as case studies one-pagers webinars and supporting assets that contribute to pipeline and retention goals.
Work closely withother PMMs Sales Customer Success/Support/Services and Pricing & Packaging to ensure alignment on priorities messaging launch readiness and go-to-market execution.
Contribute product marketing leadership to launches by ensuring the right messaging customer value propositions audience considerations and readiness inputs are in place.
Track and report on the effectiveness of positioning launches and enablement efforts using adoption win rate and campaign metrics to guide iteration and improve results over time.
68 years of experience in product marketing or related roles within B2B SaaS organizations.
3-6 months ofcreatingAI workflows and agents toevolveproduct marketing processes and when to use AI versus when strategic human thought isrequired.
Proven track record of turning customer market and competitive insights into effective positioning messaging and go-to-market recommendations.
Experiencewith customersurveys segmentation work and win/loss analysis to inform product marketing strategy.
Strong experience developing and evolving positioning and messaging for complex or multi-product solutions.
Demonstrated ability to influence cross-functional partners across Product Sales Customer Success and Marketing.
Experience partnering on enablement materials and go-to-market content that support revenue and adoption goals.
Excellent written and verbal communication skills including experience presenting recommendations to senior stakeholders.
Ability to manage multiple prioritieson your ownand move effectively between strategic thinking and hands-on execution.
Must be comfortableworking in a fast-moving environment where products priorities and market conditions evolve quickly. Youcanoperatewithout a playbook whileyoureworking to build it.
Ability to travel 1-2 times per quarter if required
- This position has a salary range of $116K-$145K. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors including but not limited to relevant skills/experience time in the role business line and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
- Comprehensive medical benefits 100% paid for employee
- 401k matching
- Equity Option Grant
- Unlimited PTO Company holidays
- Wellness initiatives
DYN365 Inc d/b/a Restaurant365 is an equal opportunity employer.
Required Experience:
Manager
About Company
R365's cloud-based restaurant management software helps leaders master accounting, operations, & workforce to create incredible moments that drive profits.
