Senior Product Manager, Growth

We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.

The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on to their journey across onboarding activation adoption and long-term success.

Within CGX the Growth team owns Plaids highest-leverage revenue levers. We optimize the self-serve funnel from a customers first onboarding step through go-live and scale build the upsell motion that expands existing customers partner with GTM to remove friction from the sales flow and own the premium enterprise features that unlock our largest customers. We operate data-first using funnel analytics and experimentation to find and prioritize the bets that move the business.

As a Product Manager on the Growth team youll own one of Plaids highest-leverage revenue surfaces: the self-serve funnel that takes customers from their first onboarding step through go-live and scale. Youll work to increase acquisition reduce friction and improve revenue efficiency across the SMB and long-tail base.

Youll partner closely with the Web team Engineering Design BI/DS Marketing and Sales to build the upsell motion that expands existing customers whether served in-product or routed to GTM as qualified opportunities and to streamline the handoffs between self-serve and sales-assisted motions. Youll also help shape the enterprise features (e.g. SSO audit logs) that unlock larger customers.

This role is ideal for a data-driven growth PM whos energized by moving the number quickly through experimentation while placing bigger strategic bets. Its an IC role with significant scope in an active investment area with high visibility across GTM and Product leadership.

Responsibilities

• Own and optimize the self-serve funnel end to end from the onboarding flow through go-live and scaling

• Drive scalable SMB and long-tail acquisition: grow new activated customers reduce onboarding friction and improve revenue efficiency

• Build the upsell/cross-sell motion surfacing intelligent recommendations self-serve or as qualified opportunities for GTM

• Partner with GTM to understand the sales and account management flows find where handoffs break down and streamline for greater throughput

• Use funnel analytics segmentation and experimentation to find size and prioritize the highest-leverage bets

• Partner cross-functionally with Web Engineering Design BI/DS Marketing and Sales to ship and measure impact

Qualifications

• 5 years of product management experience

• Experience with product-led growth (PLG) at a B2B or API-first company including top-of-funnel and activation funnels with quantifiable improvements

• Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data and partnering closely with BI/DS

• Track record partnering effectively with GTM teams (Sales Partnerships Marketing)

• Experience building acquisition motions for SMB and/or supporting key accounts at scale

• Excellent communication; can articulate tradeoffs clearly to GTM Engineering and cross-functional leadership

Nice to Have

• Experience in fintech

• Background in API-first or platform businesses

• Familiarity with website experimentation and funnel attribution

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at

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Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan including medical dental vision and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position candidates work experience and skillset and location. Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation or benefit plans.

Required Experience:

Senior IC