Senior Product Manager Content (Offroad)

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

onX is seeking a Senior Product Manager Content with a passion for turning offroad customer problems into connected trustworthy content and data. Your focus will be on Offroads content and data strategy defining what data we need to solve customer jobs-to-be-done and how our systems and partnerships bring that data to life from trail and POI content through third-party and land-manager data. You will be a part of our Offroad Product team which turns customer research into a product and content roadmap that makes onX Offroad the trusted authority for getting off-road with confidence. This is a great opportunity to be a part of a dynamic growing company focused on making an impact on the business and to build the data and content foundation an entire product experience is built on. This role will serve as the strategic owner of Offroads content and data model and the direct connective tissue between customer research third-party/land-manager data and the Trail Guide contributor community at onX and will report to the Head of Product for Offroad.

• Own Offroads content and data strategy translating customer JTBD (jobs-to-be-done) and market research into a clear point of view on what content (trails POIs UGC-sourced conditions land data basemaps and emerging content layers) is needed and how it should be structured and connected in close alignment with overall Offroad product strategy.
• Directly own research and exploration of third-party data including identifying evaluating and prioritizing new external data sources to expand coverage and unlock new capabilities.
• Partner closely with Product Design Engineering and Content to prioritize the content roadmap and define requirements (data model schema and UX) that turns content strategy into shipped product.
• Champion the customers end-to-end experience with content thinking beyond the data model and schema to how trail POI and land content actually shows up for the off-roader in the field and makes a meaningful difference in their experience
• Own the measurement and analysis of contents impact on customer behavior conversion and ROI and utilize those insights to inform strategic direction.
• Build and manage relationships with land management agencies (BLM USFS state and local land managers) and other data providers interpreting regulations sourcing new data and negotiating licensing and acquisition agreements.
• Manage the Trail Guide Program (community and contributed content) through a direct report setting direction and goals for the program while its Program Owner owns day-to-day execution across contributor acquisition community management and trail content delivery.
• Represent Offroads content and data roadmap priorities and risks to product and cross-functional leadership.
• Collect and channel market trends customer feedback and research to continuously sharpen content and data priorities as the Offroad product evolves.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work and continuously refining its use with sound judgment and validation.

• Bachelors degree in a related field (Geography GIS Business Data/Analytics) or equivalent experience.
• Eight (8) or more years of experience leading software products or platforms including at least four (4) years of product management and three (3) years in content strategy data management or program management.
  • Ideally some of this experience is within geospatial data outdoor recreation or consumer technology.
• Demonstrated experience translating customer needs into content or data-model requirements in partnership with product design and engineering teams.
• Demonstrated experience and genuine curiosity about end-user experience and jobs-to-be-done a track record of thinking beyond the backend data model to how content shows up for and creates value for the customer
• Genuine credible ties to the off-road overlanding or powersports community.
• Comfort moving between technical conversations (data models schemas) and relationship-driven conversations (partners contributor community) in the same day.
• Demonstrated people-leadership experience or a clear track record of directing the work of others without direct authority.
• A strong curiosity for exploring new technologies including AI
• A shared passion for and ability to demonstrate onXs Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.

Though not required we would be thrilled to consider candidates with any of the following:

• Direct experience working with land management agencies (BLM USFS state parks) or third-party geospatial data licensing.
• Experience building and managing external partnerships or data relationships e.g. government agencies land managers or data vendors/licensors.
• Experience scaling a contributor community or ambassador-style program.
• Familiarity with GIS platforms geospatial data pipelines or knowledge-graph/data-model concepts.

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.

onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $143000 and $179000 upon hire. The pay range will vary based upon experience skills certifications education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

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At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

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As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.