Senior Principal Marketing Manager

• Infosys is seeking an exceptional writer and strategic communicator to lead a hybrid role that unites two closely related disciplines: research-led thought leadership for the Banking and Financial Services vertical and executive communications on behalf of the Financial Services unit leader.
• The role owns both the intellectual agenda and the executive voice. On one hand it drives the strategic direction for differentiated insights and industry perspectives that strengthen Infosys position as a trusted AI transformation partner to global banking and financial services clients. On the other it acts as the trusted communications partner and ghostwriter to the senior executive - shaping how the leader shows up across keynotes media professional social platforms and company-wide and client communications.
• The successful candidate will combine strong domain fluency in banking and financial services with outstanding storytelling speechwriting and stakeholder engagement capabilities. They will translate complex business and technology themes into a compelling consistent narrative that elevates both the executive and the wider Financial Services unit.
• This is a highly matrixed role. While reporting to the AVP Marketing it works in close partnership with the Infosys Knowledge Institute Marketing and Sales and operates as a discreet trusted extension of the FS unit leaders office.

• Thought Leadership & Research Strategy for BFS
  • Working with the AVP marketing and the Infosys Knowledge Institute (IKI) to define the thought leadership strategy and execute a thought leadership agenda that supports the priorities of the BFS unit.
  • Identify emerging themes and disruptive trends across the banking and financial services industry.
  • In partnership with Marketing and the IKI develop forward-looking perspectives on domain and technology topics.
  • Lead the production of high-quality assets survey-based reports whitepapers executive briefs point-of-view papers and industry trend analyses and translate them into CXO-ready insight.
  • Develop messaging frameworks and narratives that connect thought leadership to go-to-market and sales priorities.
  • Uphold editorial standards brand voice and quality across all executive and unit content.

• Executive Communications
  • Serve as the primary ghostwriter and communications partner to the BFS unit leader capturing their voice point of view and priorities.
  • Draft keynotes video scripts talking points and media messaging for both internal and external audiences.
  • Prepare the executive for speaking engagements panels media interviews and analyst discussions with tailored briefings and messaging.
  • Ensure a consistent authentic executive voice across every channel and format.
  • Draft company-wide emails and client communications on behalf of the executive for internal and external audiences.
  • Support the construction of messaging in presentation decks ensuring narrative clarity and consistency across internal and external materials.

• Executive Thought Leadership & Profile Building
  • Build the executives profile as a recognised industry expert across targeted media panels and professional social networks
  • Develop and manage perspective papers byline articles and quotes attributed to the leader on the themes shaping banking and financial services.
  • Own and curate the executives LinkedIn presence and social content calendar including original posts commentary and engagement narratives.
  • Identify and secure high-value speaking media and industry-forum opportunities that raise the leaders external visibility.

• Stakeholder Collaboration & Industry Positioning
  • Partner closely with Marketing IKI PR and Sales to align research messaging and campaigns with client priorities and go-to-market initiatives.
  • Monitor global banking and financial services trends competitive positioning and regulatory developments to keep the executive platform current and credible.
  • Build relationships with industry analysts media academic institutions fintech ecosystems and research organisations.

• Bachelors or Masters degree in Communications Journalism Business Finance Economics or a related discipline.
• 16 years of experience spanning executive communications speechwriting corporate communications thought leadership marketing ideally with exposure to financial services research consulting or industry strategy.
• Exceptional writing ghostwriting and storytelling ability with a proven track record of producing executive-level content and speeches.
• Demonstrated experience building senior-leader profiles and social presence (e.g. LinkedIn) across media panels and industry forums.
• Strong understanding of the global financial services and technology landscape.
• Demonstrated ability to operate discreetly and effectively within highly matrixed global organisations.
• Media relations PR or analyst-engagement experience (e.g. Gartner Forrester IDC Everest HFS).
• Candidates authorized to work for any employer in the United States without employer-based visa sponsorship are welcome to apply. Infosys is unable to provide immigration sponsorship for this role at this time.

Benefits

Along with competitive pay as a full-time Infosys employee you are also eligible for the following benefits:

• Medical/Dental/Vision/Life Insurance
• Long-term/Short-term Disability
• Health and Dependent Care Reimbursement Accounts
• Insurance (Accident Critical Illness Hospital Indemnity Legal)
• 401(k) plan and contributions dependent on salary level
• Paid holidays plus Paid Time Off

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills expertise and ideas from our innovation ecosystem.

EEO
Infosys provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy childbirth or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.