Senior PPC Media Buyer

Reports to: Director Digital Marketing

Location: Corporate Support Center Delray Beach FL

Company Overview:

Now Optics is a leader in the eye care industry. Its retail brand Stanton Optical is amongst the fastest-growing full-service retail optical centers. The company consistently ranks among the largest optical retailers in the country by Vision Monday. Now Optics continues to expand its retail footprint with 300 corporate and franchise locations while delivering affordable eye care services by providing a fast and friendly customer experience. We believe in building a positive and cohesive culture where everyone is contributing towards a common goal and set of values.

Vision: Modernizing the eye care experience for all people.

Mission: Making eye care easy.

Values: iCARE

• Integrity: We see integrity as building a foundation of trust with our customers employees and stakeholders by communicating honestly ensuring consistency and delivering on our commitments.

• Collaboration: We see collaboration as combining the talents of a diverse group offering proactive communication and being open-minded to new ideas.

• Accountability: We see accountability as taking initiative delivering our best in all we do accepting responsibility for our actions and taking ownership of results.

• Respect: We see respect as prioritizing human relationships being present connecting with transparency and empathy.

• Empowerment: We see empowerment as making purpose-driven decisions to support the company vision showing appreciation for others and taking care of the individuals we serve.

About the Role

Were hiring a Senior PPC Media Buyer to own and scale paid acquisition for Stanton Optical a national optical retail brand. The objective is straightforward: drive qualified eye exam appointments at scale while continuously improving media efficiency.

This is a senior individual-contributor role for someone whos run a large complex paid program not just maintained one. Youll own hands-on strategy and execution across Google and emerging channels understand whats driving performance down to the market keyword audience and creative level and find scale and efficiency opportunities. Youll also mentor a junior buyer raising their execution as you scale whats working.

Measurement is the core of this role. Youll go well past platform-reported numbers to understand whats genuinely driving results combining sharp judgment with advanced measurement AI and automation in our strategies.

What youll do

• Own end-to-end paid search strategy: campaign structure bidding keyword/audience strategy and Merchant Center feed health across many local markets
• Manage budget pacing and allocation to hit our core goal qualified kept appointments at an efficient cost including market-specific strategies and new-store launches
• Go beyond platform dashboards: diagnose performance drivers run a real measurement stack (MTA MMM incrementality testing) and keep first-party conversion signals (Customer Match Enhanced Conversions offline imports) accurate
• Run a structured test-and-learn roadmap across creative landing pages offers and new platforms and partner with Creative and CRO teams to close the gap between click and completed appointment
• Build AI-powered workflows and automations (pacing QA anomaly detection) that create real operating leverage with the judgment to know when automation should and shouldnt make the call
• Deliver clear recurring performance narratives to marketing leadership

What you bring

• 5 years hands-on in paid search/performance marketing with deep Google Ads expertise across Search PMax Demand Gen YouTube and Shopping
• A track record scaling leads/appointments/conversions on significant complex budgets
• Real experience with multi-touch attribution MMM and incrementality testing and the judgment to reconcile conflicting signals
• Strong analytical skills (GA4 GTM Excel/Sheets at scale) and a demonstrated ability to apply AI to performance marketing not just content
• Experience building paid-media automations (scripts APIs AI agents)
• Excellent communication you turn complex data into clear recommendations
• A self-starter who moves from insight to action without waiting to be told

Nice to have: multi-location retail healthcare or optical experience; connecting digital spend to store-level outcomes; Microsoft Ads or other emerging platforms; Looker Studio Power BI or Tableau.

Why join our winning team

• We offer a flexible dynamic work environment where we foster innovation and creativity. We encourage you to be proactive in sharing the great ideas you have to improve the business.
• Eligible employees enjoy great benefits such as medical dental and prescription drug coverage company paid life and short-term disability coverage. We also offer identity theft protection pet insurance and much more.
• Paid time off that increases with seniority
• Professional development and promotion opportunities
• Employee recognition programs
• Employee Assistance Program (EAP)
• Employees get 2 free eyeglasses every year and Friends and Family discounts on our products!

Now Optics d/b/a Stanton Optical is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at our company are based on business needs job requirements and individual qualifications without regard to actual or perceived race color religion sex (including pregnancy) national origin age disability or certain classifications based on genetic information or any other characteristic protected by federal state or local laws regulations or ordinances.

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