Senior Planner, Social (Temp)

Who We Are
Horizon Nextis one of the industrys most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people data and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy mediaplanningand investment and best in class analytics across all channels. As the leader in innovative business solutions we are always pushing ourselves to understandwhatsnext: our next innovation our next advancement in analytics the markets next media evolution and your next breakthrough idea. Horizon Nextoperateswith the single goal that tomorrow must outperform today.

At Horizon Next we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomedsafeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture and experience together.

Our simple recipe for success We hire talented people (thinkers doers dreamers makers) challenge them and give them every opportunity to grow.

WhatYoullDo
Campaign Management & Execution 25%

• Lead RFP creation and review of social partners compileproposal analysisand drive partner negotiations

• Oversee and manage buys from set-up to keywordselectionthrough to targeting buckets optimization and pacing/reporting

• Determineset-up including testing methodologies reporting requirements and optimization requirements for ensuring full impact and efficiency of eachcampaign

• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client when necessary

• Oversee trafficking and site tagging follow through to ensure sites are enabled and functioning properly QAing allpixels

• QA junior team members work and help provide trainings for seamlessexecution

• Issue specs documents and ensure all materials are received from creativeagency

• Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy 20%

• Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

• Integrate social insights into overall planning process integrating data research and analytics intorecommendations

• Partnerclosely withother Horizon Next teams (Business Solutions Investment etc.) towards 360relationships incorporating relevantextensions

• Participate in team brainstorms to kick off plan and consideration setdevelopment

• Take lead with Supervisor on new vendor discovery and outreach for innovativetactics

• Monitor trends toolsopportunitiesand emerging opportunities within paid social media

• Create and present media specific documents such as media plansobjectivesand strategies decks and other relatedfunctions

Reporting & Analysis 30%

• Combine data analysis and client feedback to pull together recommendations and optimizations; configureoperate andoptimizecampaigns to meet clientobjectives

• Provide active voice in optimization strategies proactively communicating challenges and opportunities to both internal teams andclients

• Use data during and after campaigns tooptimizeand draw greater conclusions about clients business goals andobjectives

• Work with junior team members to parse through large datasets to provide critical thinking and analysis as well as draw conclusions and discover actionableimplications

• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Nextaccounts

• Take lead and refine skills on reporting calls delivering impactful insights toclients

• Responsible for providing data for dashboards/Excel trackers as needed by account ensuring accuracy and validity of datashown

Relationship Management 15%

• Ensures collaboration with key partners during planning process including Partners Creative Agencies and Business Solutions team

• Collaborate with Supervisor toidentifyproblems and recommendsolutions

• Keep Supervisor updated on the status and timing ofdeliverables

• Engage and effectively interact with other Horizon Next departmentsi.e.Business Solutions Traffic Operations

• Apply knowledge of current/previousclients specific business and industry to enhance and furtherrelationships

Mentorship& Team Management10%

• Contribute to other junior team member(s) development (train Assistant Planners onboard new Planners)

• Conduct learning sessions for junior team members on an ongoing basis

• Participate in interview process for junior team membersroles

• Provideeducation and training on best practices media principalsandindustryat large

Who YouAre

• A strong writer and presenter

• A left and right brain thinker a data poweredstrategist

• An independent worker with strong time management and organization skills

• A problem solver with foresight and the ability to develop creativesolutions

• Detail oriented with commitment to followthrough

• Nimble and flexible to succeed in a fast-pacedenvironment

• A strong teamplayer willing to roll up yoursleeves

• Interested in the social landscape and a desire to innovate and keep up withtrends

• A supporter of and advocate for diversityequityand inclusion

Preferred Skills & Experience

• 1.5 yearspreviouspaid social media experience

• Knowledge of advanced analytics and performance media

• Familiarity with marketing principlesanalyticsand concepts

• Strong Microsoft Excel and Microsoft PowerPoint skills

• Experience buying ads on Facebook and Instagram is crucialadditionalplatformspreferred

• Comfort owning and managing budget/investment levels in socialmedia

Certificates Licenses and Registrations

This role does not require certificateslicensesorregistrations

Physical Activity and Work Environment

This role does not require any physicalactivity

Salary Range:$1275 to$1634.62a week. A successful applicants actual weekly or hourly rate may vary based upon but not limited to skill sets experience and traininglicensure/certifications and equity.

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities duties and skillsrequired ofpersonnel so classified. Furthermore they do notestablisha contract for employment and are subject to change at the discretion of the employer.