Senior Planner Direct Marketing (CRM)

Location(s): Franklin TN

Job Schedule: Full-time Hybrid - in office Monday-Thursday

Education Requirement: Bachelors

Sponsorship: No

Come Drive Innovation with Us. We are currently looking for a Sr. Planner Direct Marketing (CRM) to join our team in Franklin TN.

The Sr. Planner Direct Marketing supports loyalty and product marketing initiatives that drive customer engagement loyalty and sales performance.
This role is responsible for the day-to-day planning coordination and execution of direct marketing campaigns across multiple channels. Responsibilities include campaign setup and management creative reviews HTML and technical QA deployment coordination reporting support and ongoing process management. This is a high volume fast paced role suited for high performers who thrive in environments requiring strong project management cross-functional collaboration skills and hands on execution.
Working closely with the CRM Manager and internal stakeholders this role helps ensure campaigns are delivered accurately on time and aligned with business objectives and brand standards.

A Day in the Life:

• Partners with the CRM Manager to build direct marketing strategy and execute multi-channel multi-touch campaigns that drive sales loyalty and engagement.

• Manages the day-to-day execution of direct marketing initiatives across email direct mail digital and in-app channels.

• Reviews and approves creative deliverables for brand consistency accuracy version control compliance with briefs and alignment with direct marketing best practices.

• Coordinates campaign deliverables with internal stakeholders including Marcom CMM Product C360 C&I Legal Aftersales NMAC/IFS CCS and INFINITI CRM

• Support the implementation of customer communication journeys by ensuring assets approvals timelines and dependencies are managed effectively.

• Conduct HTML technical and campaign quality assurance reviews to ensure accuracy prior to deployment.

• Partners with internal teams and external agencies to ensure efficient collaboration through status integration and review meetings providing ongoing guidance and support.

• Manages Tier 1 creative agency workflow including creative development production coordination timelines and adherence to Nissan brand and Visual Identity guidelines.

• Supports Regional and Tier 2 direct marketing programs through creative reviews governance and integration with Tier 1 initiatives.

• Works closely with the Sr. Data Analyst to understand campaign reporting and performance results helping to identify opportunities for future campaign optimization.

• Recommends experience and journey enhancements informed by customer insights competitive analysis and data-driven marketing principles to optimize multi-touch communications across mail email digital and in-app channels.

• Maintains a strong understanding of target customers competitive advertising and industry trends to critically evaluate and strengthen campaign concepts.

• Performs additional related duties as needed to support the broader CRM and loyalty ecosystem.

Who Were Looking For:

Required:

• Strong communication organizational and time management skills with strict attention to detail.

• Excellent project management skillsplans schedules and manages projects through implementation making decisions independently.

• Ability to independently navigate complex workflows and make strategic decisions.

• Skilled at effectively prioritizing workload managing multiple high-volume projects simultaneously and pivoting quickly based on changing direction.

• Solid understanding of marketing principles with strong creative instincts.

• Ability to influence and work cross-functionally across diverse teams and stakeholders.

• Analytical and data drivenleverage consumer insights and data to identify opportunities and prioritize efforts.

• 7 years of marketing experience at a professional level.

• Knowledge of direct marketing CRM and project management.

• Bachelors degree in Marketing Business or a related discipline.

• Proficiency with Microsoft Office 365 (Outlook Word Excel PowerPoint SharePoint OneDrive) and Adobe Acrobat.

• Comply with Nissan Corporate and Nissan Marketings in-office attendance policycurrently four in-office days and one remote day per weeksubject to change.

Desired:

• Salesforce Marketing Cloud and Photoshop experience

• experience

• Automotive experience preferred but not required.

What Youll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities:Benefit from diverse career paths cross-departmental moves and innovative learning platforms. Enhance your skills through seminars leadership training and tuition reimbursement programs all while playing a vital role in shaping the future of transportation. From day one youll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards: Be supported with a Comprehensive Benefits Package including medical mental health parental leave retirement savings & unique Nissan perks including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information access our Nissan Benefits Overview Guide.

Built for Your Best:

is committed to a drug-free workplace. All employment is contingent upon the successful completion of drug and background screenings in accordance with Nissan policies and in compliance with federal state and local laws including the California Fair Chance Act and the Los Angeles County Fair Chance Ordinance. Nissan will consider qualified candidates with arrest or conviction records for employment in a manner consistent with these laws.

It is Nissans policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race gender military status disability or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.

NISSAN FOR EVERYONE

People are our most valuable assets and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees customers and partners feel respected valued and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees with shared characteristics or interests build allies and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.