Senior Performance Marketing Manager, Paid Search
San Francisco, CA - USA
Department:
Job Summary
At Harvey were transforming how legal and professional services operate. By combining frontier agentic AI an enterprise-grade platform and deep domain expertise were reshaping how critical knowledge work gets done for decades to come.
This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. Were scaling fast and defining a new category in real time. The work is ambitious the bar is high and the opportunity for growth personal professional and financial is unmatched.
Our team moves fast takes ownership and is deeply committed to the mission operating with intensity staying close to our customers and pushing each other for excellence. We live by three values: Decisiveness Simplicity and Jobs Not Finished. We act quickly on clear judgment over perfect information we believe simplicity is what scales and were never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive wed love to build with you.
At Harvey the future of professional services is being written today and were just getting started.
Harvey is transforming how legal professionals work through AI. Were looking for a Senior Performance Marketing Manager Paid Social to help unlock the next stage of growth across our paid media programs.
Youll own and scale paid social as a key driver of pipeline revenue and market awarenessreaching legal decision-makers across law firms and corporate legal departments worldwide.
This role sits at the intersection of strategy and execution. Youll develop audience strategies launch and optimize full-funnel campaigns partner closely with creative and content teams and use data to uncover new growth opportunities. Youll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harveys broader growth strategy.
Were looking for someone who thrives in fast-paced environments embraces experimentation and has a track record of turning paid media investments into measurable business outcomes.
Own and Scale Paid Search Growth
Own Harveys global paid search strategy across Google Ads and Microsoft Ads defining the vision for how paid search drives customer acquisition pipeline and revenue growth across segments.
Manage end-to-end search performance including budget allocation forecasting pacing and investment strategy to consistently achieve ambitious pipeline and revenue targets.
Build launch and optimize paid search campaigns across global markets continuously refining campaign structure bidding strategies audience targeting keyword expansion and messaging to maximize performance and efficiency.
Manage significant paid search budgets optimizing ROI through sophisticated bid management search intent analysis landing page optimization and conversion rate improvements.
Stay ahead of the evolving search landscapeincluding AI-powered search experiences emerging ad products and platform innovationsto identify new growth opportunities before competitors.
Develop executive-ready performance reports and strategic business reviews surfacing insights opportunities and recommendations that connect paid search investments to measurable business outcomes.
Drive Experimentation and Performance
Design and execute a robust experimentation roadmap across bidding strategies keyword expansion ad copy audience segmentation landing pages campaign structure and emerging Google product betas.
Leverage AI-powered tools to accelerate creative development automate workflows uncover insights and improve campaign optimization at scale.
Continuously optimize performance by analyzing search intent auction dynamics competitive trends user behavior and platform innovations.
Build scalable testing frameworks operational playbooks and optimization processes that enable continuous optimization and long-term growth.
Partner Across the Business
Partner with Web Design Content and PMM to ensure paid search messaging is consistent across channels and tied into integrated full-funnel campaigns.
Collaborate with Marketing Operations and Data Analytics to strengthen attribution conversion tracking offline conversion optimization reporting infrastructure and measurement frameworks.
Communicate performance trends experimentation results and translate performance data into clear actional insights and strategic recommendations for cross-functional partners and executive leadership.
7 years of experience in performance marketing with deep hands-on expertise in managing Google Ads and Microsoft Ads.
Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
Strong analytical capabilities with experience using performance data to drive strategic decisions.
Working knowledge of attribution conversion tracking CRM integrations and marketing measurement frameworks.
Ability to operate both strategically and tacticallyyou can define the roadmap and execute the details.
Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing sales and operations.
Preferred Qualifications
Experience with Google Tag Manager Google Analytics Conversion APIs offline conversion tracking and value-based bidding.
Experience scaling international paid search programs across multiple regions and languages.
Experience marketing to enterprise B2B audiencesideally within legal technology AI SaaS or professional serviceswith complex buying cycles.
$136000 - $204000 USD
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Harvey is an equal opportunity employer and does not discriminate on the basis of race gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition or any other basis protected by law.
We are committed to providing reasonable accommodations to applicants with disabilities and requests can be made by emailing
Required Experience:
Manager
About Company
Professional Class AI – Harvey is the platform built to meet the standards of the world’s leading professional service firms.