Senior Partner Marketing Manager

Lets face it a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We cant cram it all in here but youll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it) you get way more than a paycheck. You get a personal BetterUp Coach a development plan a trained and coached manager the most amazing team youve ever met (yes each with their own personal BetterUp Coach) and most importantly work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly its not for everyone. But for people with fire in their belly its a game-changing career-defining soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career doing life-changing work in a fun inventive soulful culture.

If that sounds excitingand the job description below feels like a fitwe really should start talking.

BetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin TX; New York City NY; San Francisco CA; and the Arlington VA.

Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements.

If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes.

Transform how the worlds leading companies invest in their people.

At BetterUp were building a new kind of partnership with our customers one that doesnt stop at platform adoption. Were in the business of deep lasting transformation. Thats where you come in. As a Principal Client Partner youll partner directly with executives at the worlds top companies to shape human capital strategies that matter. Youll co-create solutions that unlock performance culture and growth and youll stay close to the ground as those plans become real. You wont be a passenger in this process; youll be the driver of strategic clarity executive alignment and long-term outcomes. This is not a back-office post-sale support role. This is a front-line high-trust high-impact leadership seat. If you thrive on building executive relationships architecting transformation and making ideas real through people lets talk.

BetterUp is building its channel business and this is the first dedicated partner marketing hire to support it.

Were looking for a self-starting team-oriented and passionate Partner Marketing Manager to focus on our strategic partnerships with leading enterprise software companies starting with Workday. As that motion matures additional partnerships with leading enterprise software platforms are on the this role you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy content development customer storytelling enablement events and partner-facing activation. The ideal candidate thrives in a fast-moving cross-functional environment can navigate ambiguity with confidence and is energized by building the most strategic co-marketing programs in the industry.

This role reports to the VP of Product Marketing and works in close partnership with Demand Generation Creative and Events within Marketing while maintaining direct and regular comms with the Channel team. Key cross-functional partnerships include Sales and Services teams as well as the Product organization to ensure the channel motion is integrated into how BetterUp goes to market end to end.

• Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation including one-pagers outcomes briefs technical overviews short videos a partner rep can forward to open a door. Most of these dont exist yet. You will build them and keep them current as products and messaging evolve.

• Own planning execution and on-the-ground activation for partner events: major conferences like Workday Rising (15000 attendees) partner QBRs Customer Experience Center activations and targeted joint customer events. After the event youll need to stay close to the field to drive pipeline follow-through.

• Design and execute co-marketing programs with each partners marketing counterpart. Own those relationships directly by surfacing joint program opportunities aligning on investments and earning the reputation as the partner their team wants to go to market with.

• Build a joint customer story pipeline. Identify candidate customers work with AEs and partner counterparts to secure approvals and produce assets across formats for use at events in digital channels and in executive briefings.

• Manage co-marketing budget and vendor relationships. Track spend manage SOWs with production partners and make clear-eyed calls about what to invest in what to repeat and what to cut.

• Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline content performance and program outcomes.

• 8-10 years in partner marketing channel marketing or alliances with direct experience building go-to-market motions alongside major enterprise software companies

• Experience standing up a partner marketing function or program from scratch you know what it takes to build infrastructure before theres a template to follow

• A track record of creating field-ready content across audiences executive business decision maker and technical buyer that sales teams on both sides actually use

• Experience owning event strategy and execution at scale including on-the-ground activation at large partner conferences

• Fluency in co-sell and channel dynamics: how quota retirement works what motivates a partners field rep and what it takes to earn mindshare in a competitive partner ecosystem

• Comfort navigating two sales cultures simultaneously and adapting your approach to each

• Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners

• Experience with enterprise SaaS HCM or workforce technology is a significant plus

You think in structures. When a problem is ambiguous you dont wait for someone to hand you the framework. You build it pressure-test it and bring a clear point of view to the table.

You use AI as a force multiplier and you can show your work. Youre not using it to go faster on work that shouldnt exist. Youre using it to raise the quality ceiling on what one person can produce: first drafts research synthesis asset iteration program the interview process well ask you to demonstrate how you work with AI not just describe it.

You build systems not one-offs. The asset library you build can be used by a partner field rep in Dallas who has never met you. The program you design can run again next quarter without starting from scratch.

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company adaptation and continuous learning are part of our daily work. Were looking for teammates who are excited to evolve alongside technology people who experiment boldly share their discoveries openly and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process youll have opportunities to showcase how you harness AI to learn iterate and amplify your impact.

At BetterUp we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves support their families and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical dental and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays ( Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating please dont hesitate to reach out we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin disability genetics gender sexual orientation age marital status veteran addition to federal law requirements BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

At BetterUp we compensate our employees fairly for their work. Base salary is determined by job-related experience education/training residence location as well as market indicators. The range below is representative of base salary only and does not include equity sales bonus plans (when applicable) and benefits. This range may be modified in the future.

As part of this role youll be eligible for an annual bonus. Well provide more details during your interview process.

Protecting your privacy and treating your personal information with care is very important to us and central to the entire BetterUp family. By submitting your application you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information please reach out to

Required Experience:

Manager