Senior Paid Media Analyst | Growth and Transformation
Job Location:
Charlotte, NC - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B F-1 OPT STEM-OPT or TN visa nor is it available to work corp-to-corp.
This role requires a hybrid schedule and will be based in our South Charlotte NC or New York NY office (Tuesday through Thursday) and optional remote days on Mondays and Fridays each week.
We are looking for world-class paid media talent to help us drive our Financial services clients acquisition this role you will oversee paid media strategy execution and investment decisions driving performance outputs aligned with broader business objectives and unit economics. Youll dive deep into performance data visitor behavior attribution models and advanced analytics to inform optimization experimentation and long-term growth opportunities.
Curious how Growth and Transformation fits into Red Ventures Click here.
What Youll Do
- Own end-to-end paid media strategy including channel roadmap testing frameworks and measurement approach with a primary focus on paid search and expansion into additional channels where impact is demonstrated.
- Evaluate tradeoffs across growth efficiency and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
- Monitor analyze and optimize campaign performance across paid platforms internal reporting tools and visualization dashboards.
- Define success metrics assess data quality and limitations and guide stakeholders toward decisions using imperfect or evolving measurement systems.
- Lead experimentation strategy including A/B and multivariate testing to drive incremental improvements across core KPIs.
- Develop and deliver performance insights and recommendations acting as a trusted thought partner to senior leaders.
- Identify opportunities to improve paid media processes and workflows by leveraging automation AI-driven tools and advanced analytics to increase efficiency scalability and decision quality.
- Communicate strategy and performance insights to internal teams and external partners or vendors influencing alignment through clear data-driven storytelling.
- Collaborate closely with Product Engineering and Creative teams to define requirements support tracking needs and enhance paid media landing page and site experiences.
What Were Looking For
- Demonstrated experience (3-6 years) owning paid media strategy and performance for high-volume or complex acquisition programs with a track record of driving meaningful business impact.
- Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
- Advanced excel skills and strong SQL experience with familiarity in data visualization tools such as Tableau or Looker.
- Experience navigating attribution incrementality and measurement bias and the ability to explain tradeoffs clearly.
- Experience working with external partners vendors or client-facing stakeholders is a plus including the ability to communicate strategy and performance clearly.
- Desire to work hands-on in an entrepreneurial performance-driven analytically rigorous environment.
Compensation:
Total Cash Compensation Range: $100000 $120000 per year
New York City Total Cash Compensation Range: $125000 $145000 per year
This role is eligible for a target bonus which is included in the Total Cash Compensation Range. Actual compensation varies based on location experience and qualifications.
Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.
- Health Insurance Coverage (medical dental and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.
Who We Are:
Red Ventures is a global portfolio of high-growth companies spanning several U.S. businessesa joint venture in the health services industryand strategic investments in Europe. Their businesses include The Points Guy Lonely Planet Bankrate the Allconnect Platform RV Home Client Growth RV Growth & Transformation Sage Home Loans Corporation and more. Across the portfolio Red Ventures businesses deliver seamless digital experiences for consumers help Fortune 100 clients solve large-scale digital growth challenges and create world-class experiences and opportunities for employees. Learn more at follow @RedVentures on LinkedIn and Instagram.
At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees including medical dental and vision coverage paid time off life insurance disability coverage employee assistance program 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact
If you are based in California we encourage you to read this important information for California residents linked here.
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Required Experience:
Senior IC
About Company
Red Ventures is a portfolio of trusted brands and businesses that help millions of people make life’s most important decisions. We simplify online experiences through premium content, consumer marketplaces and advice, strategic partnerships, AI-driven digital marketing, and world clas ... View more
