Senior Media Planner, Programmatic

About this Position:

As a Senior Media Planner Programmatic you will be a strategic leader responsible fordeveloping executing and optimizing programmatic media plans that drive meaningful business outcomesfor our clientsprimarily within the luxury automotive category. Youll collaborate closely with internalteams agency partners and platform vendors to architect smart data-driven strategies across displayvideo audio and emerging programmatic channels.

You will play a central role in evaluating new technologies shaping audience strategies and ensuringflawless execution across DSPs. Youll also translate performance insights into compelling stories thatinfluence clients and guide ongoing optimization and testing.

What Youll Do:

• Develop full-funnel programmatic media plans including strategy audience recommendations budget allocation inventory selection and KPIs.
• Lead campaign briefing setup forecasting pacing and optimization workflows in partnership with activation teams.
• Evaluate and recommend audience segmentation strategies leveraging 1P/2P/3P data contextual opportunities and platform-native solutions.
• Collaborate with analytics and insights teams to define measurement frameworks testing roadmaps and learning agendas.
• Analyze campaign results and generate actionable insights that shape ongoing strategy.
• Provide thoughtful guidance on channel roles programmatic trends and emerging technologies.
• Partner with creative account and production teams to ensure alignment on messaging placements and deliverables.
• Lead communication with platform partners (DV360 The Trade Desk Amazon DSP etc.) to stay ahead of innovations and competitive intelligence.
• QA all programmatic media plans and deliverables ensuring accuracy consistency and excellence.
• Present strategic recommendations insights and results to internal teams and client stakeholders.
• Support junior team members through guidance mentorship and performance feedback.

What You Bring:

• Bachelors degree in Marketing Advertising Communications or related field.
• 46 years of experience in digital media planning with at least 3 years focused specifically on programmatic media.
• Strong understanding of DSPs (DV360 TTD Amazon Yahoo DSP etc.) and programmatic buying mechanics (PMPs PG RTB auction dynamics).
• Experience developing strategies for audience targeting data activation measurement and attribution.
• Ability to analyze performance data and synthesize into clear insights and recommendations.
• Experience working with luxury automotive or premium brands is a plus.
• Strong cross-channel understanding of display video CTV audio native and emerging programmatic formats.
• Excellent communication presentation and storytelling skills.
• Ability to manage multiple projects in a fast-paced environment with attention to detail.
• Familiarity with ad serving measurement and verification tools (DCM/CM360 MOAT IAS GA/GA4 Adobe etc.).
• Proficiency in Excel PowerPoint and project management workflows.

Bonus if You Have:

• Hands-on-keyboard DSP experience
• Google Marketing Platform or Trade Desk Certifications
• Experience with brand lift studies MMM MTA or advanced analytics
• Exposure to identity solutions clean rooms or privacy-safe data models
• Experience with automation/bulk sheets for optimization reporting and trafficking efficiencies
• Experience with DCO at scale
• Regional media planning experience

Why Its Great to Work Here:

We live by our C.O.R.E. values:

Collaborative - We work together to get better stuff done than we could alone.

Optimistic - Honest and confident in our quest forward; believing the impossible is

possible.

Results-driven - Creativity is always in service of results and never for its own sake.

Entrepreneurial - Build something new. Shoot for the moon.

• We offer comprehensive benefits and work perks like great options for medical / dental / vision
• insurance 401(k) with company matching unlimited PTO generous paid parental leave tuition
• reimbursement family forming assistance reimbursement pet adoption assistance pawternity leave etc.
• We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
• Were part of Publicis Groupe which is a huge global network so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents VivaWomen Egalité etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called Team Fun that plans parties and events for us to celebrate birthdays holidays cultural moments etc. Some recent fun events include a flower bouquet bar origami lessons and hearing from creative entrepreneurs at our Moonshot speaker

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.